http://paulsalfen.com/ Paul Salfen talks about his ability to interview greats like Tom Cruise, Angelina Jolie, Harrison Ford and others on The Business Spotlight TV show hosted by Patrick Dougher.  Other guest experts are Marc Harty http://www.30minutepr.com/ and Kathy Brandon http://readyforhappiness.com/ .

Paul says that you can connect with him on his website or almost any social media out there.  His calendar stays packed and his email is full but you will get a response as soon as he can get it.  Let us know what you think of these shows and how we can improve them.  I do monitor the comments so if you have good input I will post it.  If you spam me I will not include it.
It was a great third part of the interview that will be aired Feb 14, 2013 on UAN.

This show is aired weekly on http://uanetwork.tv Tuesday’s at 9:30pm 47.2

Paul tells his story of creating this life of fun, travel and interviews.

contact Patrick Dougher at http://www.DoerSuccess.com

http://youtu.be/m7uc_MM0huc

Here is the Transcript:

Patrick:  Welcome to the Business Spotlight. This is your host, Patrick Dougher. I have a fabulous show today. My guest, I met him actually recently. Paul Salfen is the co-host of the Drew Pearson Show. He produces it and does a lot of other work in that area as well.

He’s been an entrepreneur and a videographer, so to speak – a video interviewer – for a number of years. One of the things that’s been really exciting is to see how he’s been able to interview what I’ll call some of the greatest icons of our age whether it be Tom Cruise, Harrison Ford, Willie Nelson. There’s so many that he’s been able to actually sit down with, interview and bring some of the brightest moments to recorded history is what I’d say just because these guys have established so much of my generation. Thank you for being on the show.

Paul:  Thank you for having me.

Patrick:  One of the fun things about Paul is that he’s of what I’ll call the Gen X generation. It’s great to have, like we jokingly said before the show, the battle of the generations of boomers and Xers. You’ve made a huge impact and you’ve touched some of the brightest minds. How did you do that?

Paul:  I went about it for better or worse on my own path. It all started in a broadcasting class in high school on accident when a teacher assigned me to do my final project to interview bands. What I ended up doing was going to all the clubs in downtown Philadelphia knocking on the back door, knocking on bus doors with this giant camera and asking if I could interview these bands.

What I did was I came back with this project that was cut together with a lot of bands that I looked up to, just giving me a chance to talk to them for no good reason other than they probably felt bad for me.

I put together this thing and the teacher in his wonderfully gruff self said, “That’s not what I meant. I meant bands in the school.”  He goes, “But, good job,” just realizing that I was on to something and I had a lot of fun doing it. Here I was in high school at some of the best clubs in the city hanging out with the coolest bands.

It’s kind of like the film “Almost Famous.” They just kind of took me under their wing and said, “Hey, you ever seen the inside of a bus?” “No.” “Hey have you ever been backstage?” “No.”

It’s those kinds of things that were just priceless moments and I figured out how to carry that on throughout college. Then I started doing it on my own. I started my own business called Dallas Music Guide, which expanded into ten other cities for a series of city music guides. It was bought out by a company. It’s been a pretty exciting ride. I’ve gone on to edit and write for several magazines that I personally read. I have a lot of fun doing it.

Patrick:  One of the coolest things about your journey is that you do what you love to do, don’t you?

Paul:  Oh yeah. It’s great. Here’s a funny thing. One of the many things I do is I do travel writing and I’m a travel editor for a magazine called Scoreboard.

What I do is I go to all these great resorts in all different parts of the world and I write about how nice they are. It seems silly that they even would need somebody to do this.

Patrick:  They actually pay you to go do this?

Paul:  Yeah, isn’t that crazy? It’s like a free vacation. You can’t really look at it for the money.

Patrick:  All I heard was I got paid to go on vacation.

Paul:  Right. This is when you know you’re on to something good or bad: when the TSA questions you about this. I’m coming back from the Cayman Islands, which notoriously there’s some maybe suspect things going on there financially. They said, “What were you doing there?”

I said, “The Ritz Carlton and the Grand Cayman asked me to come and write something about them.”  He goes, “Okay, let me get this straight. You flew in just to write about how great the Ritz Carlton and the Grand Cayman is?” I said, “Yep.” He just stamped and let me move on.

Patrick:  How do I get that job?

Paul:  It was almost like he didn’t believe me. When I explain to people that basically I travel around the world, and write about great places and interview really interesting people that you’ve probably heard of most of them surrounded by beautiful things and beautiful people, that’s pretty lucky. How could you not love it?

Patrick:  One of the things that I’m so thrilled about our chance encounter and meeting you is that you had a moment when you had to decide what you really wanted to be when you grew up. All of a sudden things changed and you really began to go with your passion. I know that in this show we’re going to talk more about the journey that you’ve had, the people that you’ve interviewed, the ways that you have created what you do. Is there a favorite interview that you want to talk about as we go on?

Paul:  One of my favorite people to interview, I’ve interviewed him a couple times is Tom Cruise just because he’s so laser focused. He’s so good. If you were to define what a movie star is and what they should be, it would probably be him or John Travolta. Those guys are just right there with you, especially Tom Cruise.

When you’re asking him a question, he’s looking at you in the eye and he’s using your name. Nothing else is going on. Any of these lights, the cameras – that’s not his focus. He’s focused on you and he thanks you for coming.

Patrick:  This is the Business Spotlight. Paul Salfen’s my guest. I just want to encourage you to stick around because Paul has more stories of how he’s changed and created his life the way he wants to. We’ll be right back.

~

Patrick: Welcome back to the Business Spotlight. My guest today is Paul Salfen and one of the things that we’re talking about is how he’s been able to interview some of the greatest what I’ll call minds and celebrities of our age. If you think about Harrison Ford and all of the things that he’s been able to, in a sense – I’ll say teach – in the shows that he’s been involved in, or Tom Cruise or Willie Nelson or some of the other greats that are out there like Will Smith, Paul’s been able to interview them.

As we go back into this interview, I want to know how you’ve created what you’ve done. In other words, what I’m asking is what you’re doing to create this incredible success for yourself?

Paul:  I’ve done it all my own way and I don’t know if it’s necessarily the right way. I’ve done it all in a kamikaze way. I don’t have a journalism degree. I don’t have an English degree. This is not what I’m supposed to be doing on paper, but it’s what I enjoy doing. It’s what I grew up seeing.

My father actually, among other things, is a film critic. He’s done interviews so I’ve watched this go on a lot. He’s a wonderful public speaker. I’ve just stumbled into it like I told you with the high school story and then going in through college and then starting my own business.

That caused the attention of newspapers, magazines, and even TV shows. All this was done in a completely nontraditional path. It’s hard for me to say if it’s right or wrong, but it’s worked out well for me. Like I said, I have probably the best job of anybody I know. It may not be the most lucrative, but it’s the best job.

Patrick:  How are you attracting the people that you’re interviewing?

Paul:  I think when you do these interviews, it just attracts the other one. I can see the montage go up and basically you look at that stuff and you figure okay. You think about the way the publicists look at it or the agents and they go, “Okay, you’ve interviewed all these other great people, you’re fine.”

It depends on what publication you’re doing it for, what you’re doing it for and what you can offer them. They see that you do all this stuff and they’re like, “Oh yeah. You’re fine.” It’s sort of like once you pass the test, then you’ve got acceptance in that world, so to speak.

Patrick:  Funny story along those lines of a guy that wanted to borrow money from Rockefeller. He said, “Well hold on a second. Walk next to me, hold onto my arm and we’ll just chat across the floor of the stock exchange.” He walked back and he says, “Afterwards people will run to you. They’ll loan you money because of who you’ve already been around.” Is that what I’m hearing?

Paul:  Sure. I would say about 95% of the work I get I don’t get from applying for things or going to interview with people are that kind of stuff. It’s more, honestly, social media’s a big part of it. People see this stuff and they see, “Oh here’s you with Bill Clinton. Here’s you with George Bush.” They don’t know the context of it but they just see that and they know that I have something good going on and they want to be a part of it. They want me to bring that to their business. As a consultant, it’s probably helped me the most.

Patrick:  That’s really good. Marc Harty is back on the air. I’m so glad to have you here, PR Specialist. One of the reasons why you’re on is to talk about how the guest is always in the media and then how they can get more.

Marc:  One of the questions as I was listening to you talk, Paul, is just like this show where Pat is making you the star, you make your interview subject the star, like Pat said in his introduction.

My question is what do you do for yourself, for your brand so people get to know you in terms of attracting those extra interviews or articles or other clients? Because I know you do some consulting as well.

Paul:  That’s the hardest thing, honestly. Because I’m so used to talking to other people about what makes them great, why they’re so good at what they do and when it comes time to talking about me, sometimes it’s like a deer in headlights. I don’t mind talking to you guys off the air about it or in a circle of friends or those kinds of things, but to try and promote myself, that’s not just my natural way of doing things.

I have a great web guy by the name of Preston Howell and he has taught me to come out of my shell in that way and just except, “Hey look, you’re good at what you do. People like what you do. They want to see it. They want to hear from you.” He tries to make sure I’m well indexed, so if you Google search my name you’ll be able to see a whole bunch of articles. You can see videos. You can see pictures.

That in turn attracts everything else. It’s like I was saying that once people see that’s what you do, they want you to do it for them.

Marc:  Absolutely. I did Google you. We always like to Google the guests, because with any business, your business is you and your personality, what you bring to an interview and one of the things that I like to see is a clean reputation when somebody Googles a name or a company on the first page. I looked through the first page. I didn’t see any incriminating photos, Facebook shots or anything.

I saw all your social media channels and everything aligned so there isn’t going to be something incongruent when somebody looks and says, “Hey, what’s the story. Paul’s a great guy but I saw this weird thing on line.” What you’re telling me is that is not accidental.

Paul:  No, thankfully I’ve never been arrested for anything and I’m not in any trouble for anything that I know of so I don’t really have anything to hide. But you want to make sure that the best stuff comes up, if that means hiring a good web guy to help you out with that. But I think you should be able to naturally be indexed well. I think as best you can do that.

Patrick:  Paul is a man that’s been able to interview some of the greatest folks that I think I’ve ever seen on the big screen whether it be Harrison Ford, Tom Cruise, Angelina Jolie, Will Smith. The list goes on and on. He’s been able to have their attention and really share their story with the world. Paul, thank you so much for being on the air again.

Paul:  Thank you for having me on.

Patrick:  One of the ideal things I want to get into is your ideal client. Who you’re looking to talk to. Then one of the things that I want to integrate in there is how you use social media, which I think is part of your process already. I know we’ve got Cathy Brand in. She’s a social media guru.

Who are you trying to attract?

Paul:  I guess it depends, because I do such a wide variety of things. I was just explaining that my schedule in a day doesn’t make sense to anyone, including me. Right after this I’m going to consult with one of my clients, Winston Supper Club. It’s a night club downtown. Following that I’ve got a planning meeting for an app company that I’ve launched.

Then I’ve got to go work on a couple of interviews that I’ve done. I’m an editor for Flavorpill, so I’ve got to put in pics for that website and then I’ve got to write an article for Scoreboard, which is a sports magazine, and then I have to do some planning for the Drew Pearson show.

Patrick:  That’s the end of tomorrow afternoon already. You haven’t slept yet.

Paul:  Right. I’m off to Sundance Film Festival this weekend, and then the following weekends are completely booked with the Super Bowl next weekend that I’m going to, and then the Grammys and then All Star weekend. It’s all fun stuff. It’s all fun stuff. It’s all great stuff, but it’s all work too. Now that we’re so mobile I can work from anywhere.

That goes into the social media thing because part of it is people will see these things. They’ll see that I’m on the TV show today. They’ll see that I’m going to be doing a really great interview on Thursday with the stars of Warm Bodies. Then they’ll see that I’m at Sundance. Those kinds of things, people go, “Okay, this guy has something going on.”

Being well indexed in social media, making sure that every post ends up on Facebook and on Twitter and on Tumblr and Instagram and wherever else it needs to end up, those are the important things. I can’t stress to you how much, even if you don’t understand it, even if you don’t feel like you really care about it, it’s important.

Patrick:  That is absolutely true. Cathy?

Cathy:  I’m excited to meet you, Paul. I really like the way you handle the interviews with the celebrities. I really enjoy your personality. You’re very real. What I got from looking at you online and looking at your videos is I didn’t get to see enough Paul.

With Eva Mendes, I watched your video and I got to the end of the video and I’m a huge fan of hers so it was a really sweet interview. I got to the interview and I wanted more Paul. No disrespect – it was a great interview and so at the end of the interview I was satiated with the star but I wasn’t satiated with enough Paul.

Then I went to your Facebook and there’s a lot of Paul there that’s just awesome and wonderful and all that, but still your face on video. I got the pleasure of seeing you speak last week. Then I watched your video. I really like who you are on film, who you are on the camera, and I’d like to see more of that. That’s the only thing that I actually saw that was missing is we just want more of you.

Paul:  That’s one thing the producer of the Drew Pearson Show, Tom Stokes, he’s really hammered that into me because, again, I’m not a natural. I don’t try and push myself out there. That’s not what I wake up and think about, but it’s something I’ve had to adapt to. That’s one of the things he keeps trying to tell me is, “There needs to be more of you. Why haven’t you done this? Why don’t you do this?”

These are the kind of questions you need to ask yourself and go, “Am I doing everything. Am I getting out there?” Because if you’re doing all you can and the results are the results, then okay. But if you’re sitting there thinking, well, why don’t you have your own show if you’re so good at this? I went, “Well I don’t know.”

If you’re answering most of these questions as I don’t know, it’s probably time to set some goals or put some things in motion and it’s harder than it looks. You also have to have that self-confidence. Part of me is that I just don’t really care to be on film as much as my interview subjects. I always tell the camera guy, “Okay, do an establishing shot so that they know that we’re in the same room and then the rest of the time, focus on them.”

It’s about them. Maybe that’s the wrong thing. Maybe there should be more back and forth, but I’m still learning, every day.

Cathy:  I think it’s really exciting. I like what you put out there. But that was the good news. That’s the only thing that I see is missing when I went and looked at your entire online footprint and then I had the opportunity to hear you speak.

We just want more Paul. What you’re doing on Facebook with your photos and your events, bring your camera. Maybe some behind the scenes. Some of that dialogue. But that’s it. Thank you so much.

Paul:  Yeah, thank you. I will certainly try and put myself out there a little bit more and inject a little bit more of maybe my personality into it. I realize that there’s always more stuff you can do to improve.

Patrick:  It’s really funny because I so relate to this. I have a guest. I make the show about the guest. It’s not necessarily about what I’m doing, but it really is what are they doing to create such success in the area. That’s the real secret to the Business Spotlight is it’s telling your story.

If you’re a business owner, it’s telling your story in the market place and then publicizing it everywhere. If you want to be on the air you should call us. I’m Pat Dougher.

~

Patrick:  Welcome back to the Business Spotlight. We have really enjoyed a great show today. This is the fourth segment and this segment with Paul Salfen, he’s going to talk more about really how to connect to him. We were joking at the beginning about the battle of the generations, boomer, Xer.

We both do the same thing. We interview great people and make the light shine on them. The Business Spotlight is about the business owner being able to tell his story in the marketplace. It’s Paul Salfen literally telling his story and making other people shine. I so appreciate that about you and I appreciate your heart that you want to do what you love to do always and you’ve created that.

As we go into this segment I know one of the things I’m real thankful for we’ve got some video that you put together. We’ll roll that at some point. But the big thing here is how can people connect to you and what’s the experience when they do?

Paul:  Part of being well indexed is being easy to reach, and hopefully I’ve done that. PaulSalfen.com is the website and I’m pretty sure I’m the only Paul Salfen out there. Actually I shouldn’t say that. There is someone that I could possibly be related to in California. We haven’t quite figured that one out.

Anyway, if you Google Paul Salfen, that’s me. My website’s PaulSalfen.com. On Twitter I’m @Paul Salfen. I’m on Facebook. I’m on every social media, LinkedIn, everything that you can think of. My e-mail is Paul@PaulSalfen.com.

I’m very easy to reach. Inundated with a lot of stuff so sometimes I might be slower to respond but I do try to get back to absolutely everybody. I get pitched so many things. But I love to hear from everybody especially if it’s something nice.

Patrick:  Let’s go the roll here of his video. Tell us a little bit about what’s happened here. These are interviews that you’ve been able to do.

Paul:  Sure. There’s Megan Fox and Edward Norton. I’ve been told, once again, that I need to have more of me out there – more of a reel, so to speak. A friend of mine helped me put together this little thing, which has just clips of me talking to a bunch of people along with different events that I’ve done. The biggest complaint that I’ve had is “We can’t hear you.” You can’t hear these great questions. If you see this video on YouTube, what you’ll notice is that it’s just music in the background. I’m actually actively working on one where you can see some questions and answers.

But basically this just kind of shows that yeah, this is what I do. Part of that is the legitimacy factor. People want to know that they can put you in front of their talent and they won’t be embarrassed and you’re going to ask the right questions and everybody will have a good time.

Patrick:  That’s really good. I’m still wondering how you got Chevy Chase to dance for you.

Paul:  We were talking about doing the dance and I said, “Well I have only one move and that’s my poor white guy dance.”  He said, “Oh, like this?” and he actually did the dance. He’s known for being a little stubborn and slightly humorous so to see him actually do his white guy dance was pretty cool.

Patrick:  I don’t doubt. I know as you look through that montage there are so many leaders in thought today and the way that you’ve been able to touch them. In the next ten years who do you want to interview?

Paul:  What’s really nice is I’ve actually got myself down to a very, very small list. I think I had a list of the top five. One of them was Arnold Schwarzenegger. I recently got to talk to him, which was pretty cool. He was on there because he’s sort of to me the definition of the American Dream. He came over not even really capable of the language and started out as a body builder and ended up being the biggest movie star in the world and then the governor and then back to being a movie star.

It’s pretty amazing. That’s what I like. They’re these really good stories. That’s why I’ve liked talking to Richard Branson and people like that.

On the very short list is Steven Spielberg. I’ve never encountered him. The Dahlia Lama I think would be really interesting to talk to. And a sitting president. I’ve been able to meet three presidents, but I’ve never actually sat down and interviewed a president and I think that’d be really nice.

I’m sure there’s a couple others but I’m just interested in people. I’m interested in their story. If they have a good one, I want to hear it.

Patrick:  That’s really good. I know that whenever you run into people that are being able to do what they really are designed to do, that makes all the difference. I just commend you. I think it’s so exciting to see what you’re doing, to see the different aspects. One more time, how can people connect to you?

Paul: They can reach out to me at www.PaulSalfen.com. That’s the website. Or they can email me at Paul@PaulSalfen.com or they can find me under my name on Twitter, Facebook, LinkedIn or anyway they’d like to. Or they can just stop me on the street.

Patrick:  They don’t have to go through an army of gatekeepers.

Paul:  No, they just have to get through an army of e-mails that I’ve yet to read.

Patrick:  They’re in line but you’ll get to them.

Paul:  Oh, of course, yes. It’s more of a time management thing than anything. I think I’m more of a management problem, which makes me more of an entrepreneur than anything. I love to hear from people – especially if it’s good stuff.

Patrick:  I love it. As we’re finishing this show, Paul, thank you so very much. It’s an honor to meet you. I know you’ll probably meet and talk to those people that you had on that list. I’d like to just follow all the interviews you’ve already done and do those.

This is the Business Spotlight. I’m Patrick Dougher. If you’re a business owner and you’re in the Dallas/Fort Worth or the Houston area, then give me a call. Call me and we’ll find a way to interview you and get  you to tell your story and then show you how you can populate the universe with your story, whether it be on the Internet or social media. I know that we even have a six week campaign where we’re promoting a guest for that time period.

We’ll talk to you next week. I used to say, same bat time. See you then.

Kimberley Doom shares her story as an attorney with Lloyd Ward and Associates. Lloyn Ward & Associates is Business Law and Family Law boutique. Kimberley does a lot in the Family Law area, serving Texas. Most of her clients are the the Dallas/Fort Worth area. Special guests on the show are Marc Harty www.30MinutePR.com and Kathy Brandon at www.ReadyforHappiness.com a social media and speaking company. Hosted by Patrick Dougher.

Transcript to come:

Patrick:  Welcome to the Business Spotlight. I’m your host, Patrick Dougher. We have a really exceptional show today in that it’s a new beginning for us. It’s the beginning of 2013 and we thought we’d add some extreme value.

The show has gone to a weekly format. Each week it will show up about the same time and then it’ll also show up on other forms of media – YouTube and almost every other video channel that you could imagine that’s out there. We’re going to be bringing on a guest that will always add value to you. I imagine that most of the people that will be attracted to this show will be business owners or mid-level managers or somebody that would have a decision-making capacity within their company because there’s going to be information brought that will help them.

The guests each week will be special individuals that have something to bring to you, the audience, that’s either a skill, a service, something of that nature that they’re doing what I’ll call best practices. Maybe it’s an author or speaker or it’s a business owner or founder, chairman of some corporation that we bring on here to let them tell their story, and then let them also gain some good information – some instruction – from some of the other specialists that I’ll call on the show to be an aid, to be a help.

You’re going to really enjoy today because we’re going to talk to one of the co-creators of the new version of the Business Spotlight. My first guest, if I can call him that, is actually one of the executive producers of the show. Luis Estrada has been in the movie industry, in the media, for like 30 years.

He’s done everything from as he likes to say from Top Gun to Naked Gun and everything in between, but even beyond that he’s also worked as a producer, a writer, he’s created his own films, he just recently finished a movie that he created both English and Spanish simultaneously. I was really excited to hear that unique, special talent.

I know that he’s also worked for companies that some of you might recognize as Ted Turner’s company, and he opened and ran so much of Latin America for the TNT Network, and there are several other companies.

I’ll let him begin to illustrate those and talk about those. First off, Luis, thanks so much for being on the show.

Luis:  Thank you for having me.

Patrick:  You have been in this industry forever. You have worked on so many different projects, but you’ve also worked with some of the biggest names in the industry. I think you said at one point you were third down from Ted Turner. Tell me a little bit about your path.

Luis:  A little bit about the path – I’m originally from Los Angeles, California. If you’re in this business, you’re surrounded by it. Also, it started off in the radio business then got into a small production company. I worked for faith-based programs as well for different channels and then got lucky and was able to land a staff job at Paramount Pictures. That’s where the Top Gun and the Naked Gun comes in and everything in between.

But back then we used to make about 12-13 pictures a year, where now maybe one or two is what they make. Back then Paramount still made pictures that were maybe $6 million or $7 million, while now you don’t even start talking at that point. Of course, Paramount makes pictures that are $200 million now. Thus, the reduction in production.

I went on to Hispanic business, which is the Telemundo station in Los Angeles. I did corporate videos for the gas company and a variety of different things. I created a few pilots for television that unfortunately didn’t make it, but we did create them and pitch them. I was lucky enough to go the USIA (United States Information Agency) and worked with them.

Then the opportunity came up to open Latin America for Turner Broadcasting. I was head of Creative Services for all of Latin America, 32 countries, in three languages – English, Spanish, and Portuguese. We launched TNT. We branded them as well and we launched a Cartoon Network and helped launch CNN en Español.

Then off to Hollywood again, I went home and I worked with a company called Friedland Jacobs. I headed up their Latin America Division. For Friedland Jacobs, we’re the agency that worked for CBS News, we worked for ABC, we worked for Fox, Universal – pretty much all the  big guys we did a lot of promotion for.

Then back to Univision, back to that area, then here to Texas which brought me to Hispanics Television Network and then onto other things. I worked with a novella with Fremantle and on and on. During all this time, I was doing private projects – documentaries, motion pictures, corporate videos, anything you can think of.

Patrick:  That’s how we basically connected. When we first started talking about the Business Spotlight and taken it to another level, a guest on the show basically gets a marketing machine. We take the show, we market it out on 30 different video sites beyond the local DFW area, which is a wonderful area.

The thing that you want to do is realize that a guest to sit at the table here gives a tremendously powerful tool for you for years to come. The last I checked we had over 40,000 video links and when we come back, we’re going to be talking further of ways that we can help you on the Business Spotlight. We’ll be right back.

~

Patrick:  Welcome back to the Business Spotlight. I’m Patrick Dougher. Today we’re doing a very special different kind of show. You can call it a pilot. The idea is that we’re re-launching the Business Spotlight with additional resources, is what I would call them.

I introduced you to Luis Estrada in the last segment of the show, and there are four different segments to the show. What you’ll see is that we’re trying to bring more value for being a guest on the show.

My guest in this segment, we’re going to be talking with Marc Harty. Marc is the CEO of MainTopic Media. He’s been in the media industry for 25 years-ish and has worked on everything from working for a major PR firm all the way to having his own. And really what’s been exciting is to see him create his 30MinutePR.com site, a training for PR. That’s the largest library of video on the Internet today. I’m really excited to have Marc Harty on the show. Thanks.

Marc:  I’m really glad to be here.

Patrick:  We have done a show before, so this is old hat for you. But the reason why I wanted Marc on the show is because as a PR specialist, every show will get a lot of press interest. You’re going to shine them, aren’t you?

Marc:  Absolutely. One of the things that I think people are a little bit surprised about is they have their own idea on what PR is, and yet today – we like to use the term “digital PR” – there are so many ways to get your message out outside of what you traditionally think of.

Patrick:  One of the things that I noticed a couple of years ago – and this is why we do so much more with the show today – is because I noticed that our children and this generation is watching TV on the Internet. So the TV over the airwaves is great, but why not make it permanent, let their 15 minutes of fame stay? With the press release and the promotions that you use, what happens with a show now?

Marc:  Say we’re doing a press release for this particular show. We can embed an excerpt of the video actually into the press release. I’ve got a chart – a graph – that shows that I think people think of press releases as text. What their chart shows is that you add multimedia element. So you add an image, you add video, you add downloadable files, you add social media integration. Now you’re going from a press release being viewed a certain number of times to ten times the number of views.

Patrick:  We’ve got the view thing going right now. We call that picture of what you’re talking about?

Marc:  Yeah. Basically that is a growth pattern. The bottom isa text-only press release. What it’s showing is as you add other visual elements, whether it’s an image, an attachment, a document (you can attach files to press releases now), a video (we mentioned you can embed a video) that the number of views increases. What does that mean? It means you’re reaching a greater audience. The more people that see your release, obviously the more likely they are to act on that message.

Patrick:  Excellent. I know that when we talk about this next year, 2013, all of us brought some predictions on what we figured would be integrated into this year. You had some really excellent ones on the ways that PR was going to help. Tell us your predictions.

Marc:  We’ve already talked about prediction one. Prediction one is visual PR. Think about PR visually. There’s an important reason for that. It’s because we’re overwhelmed by information and I think the majority, maybe 60% of people, prefer to process information visually. It’s a reason that they say a picture is worth a thousand words. So wherever you can, add that visual element to a press release. That’s going to continue to increase. That’s prediction number one.

Prediction number two – have you ever heard of the term “newsjacking”?

Patrick:  I have, but I don’t know if our audience has. What’s newsjacking?

Marc:  Newsjacking is where you insert your message or your story into something that is trending – a current event. Can I give you a quick example?

Patrick:  Please.

Marc:  A couple of years ago there was a story. It captivated the media for days and days and days on end about miners trapped. It had a happy ending. They were rescued. Oakley, a sunglass manufacturer provided sunglasses for all the miners. It’s a happy ending, and then a happy ending to the happy ending. They came off as a good corporate citizen. That’s a good example of a good newsjacking. But it is kind of a high-risk, high-reward strategy. You don’t want to insert something that’s going to backfire.

Patrick:  As we go into the next segment and as we go into the next few versions of our shows, you’re going to learn more about what I’ll call Marc’s thunders and blunders in regard to the client. When we look at the Business Spotlight, it’s here to help you or your business. We’ll be right back.

  ~

Patrick:  Welcome back to the Business Spotlight. I’m your host, Patrick Dougher. Again, we’re doing a rather different show today with my new talent that are going to be helping the business owners that are on the Business Spotlight to grow their business – I want to say exponentially, but let’s just say rocket style. Because the idea is that we want any guest to be on the show to have a very quick response of growth in their business and then we want to continue to help them get their door swinging and phone ringing.

This part of the show we’re going to be talking about social media. I know a lot of people look at social media and some people hate it and some people love it. It just depends on how involved you are in it. Some people look at it as a massive waste of time and space, but then when you recognize that there are a billion people on Facebook alone, you have to acknowledge that there’s an audience that’s hungry for it.

Some of the predictions that I see coming this year are things where the media and the social media are going to be connected at a greater level. I fully intend on taking this show onto social media live at some point as soon as this can be done.

My guest today is a social media expert, Kathy Brandon who has cracked the code for learning how to take social media and use it in such a way that it creates a real ROI for her clients. That’s been the secret ingredient that most people in marketing have not been able to figure out. Would you agree, Kathy?

Kathy:  Very much. Thank you so much for having me on.

Patrick:  I’m so glad to have you here. I want to get into some of the things that you’ve seen, some of the predictions that you have, and some of the ways that you are going to be a benefit to any guest that’s on the show.

Kathy:  Awesome. Which would you like to start with first?

Patrick:  Let’s start with your predictions.

Kathy:  My predictions are a lot of fun. The first prediction I have for 2013 is your consumer is tired of you telling them what to do. We’ve educated our consumer, so now our consumer understands that they’re knowledgeable. They’re educated. They can go to the Internet and they can find what they need. So for them to come to your social media or blithered by your Facebook post telling them what to buy, when to buy, how to buy, that’s old school. Stop it.

Number two prediction, it’s all about the visual story. Nobody wants to read. Even the people who want to read don’t want to read. What you have to do in social media – and this goes into a lot of what Marc was saying – is not only do you have to blog, you have to write, but you also have to paint the picture better in visual representation. Your videos can’t be long. They can, but they do need to be short. And your visual representation of what you’re saying needs to be powerful, spot-on. You have about 30 seconds to get someone’s attention as you scroll down their page.

The third prediction is you have to drink your own Kool-Aid. If you’re out there telling people what to do in their business, if you’re out there telling people how to do things then you have to drink your own Kool-Aid. People are so smart now and we’ve done the educating. So now, we have to come out and we have to be authentic. As a business owner, you have to reveal where your shortcomings are. People want to hear the human side of success.

My prediction about ‘13 is let your freak fly, be unique, and be authentic because that’s what is selling in 2013.

Patrick:  How will you help the clients that are on the show to – I don’t want to say “get their freak on – but get their freak on?

Kathy:  What we’re going to do is we’re going to spend a little bit of time with the guest before we get on the show and we’re going to drill into them to find out exactly what their unique freak is. That’s what we’re really going to display with the show when they’re on the show. We’re going to drill that out and we’re going to make sure that the audience can see that, just like you did with the Turner Network and all the success you’ve had.

Something else we’re going to do is after the show is over we’re going to give our guest a social media blitz. Not just “Oh, you need to buy from our people,” but here’s what makes this person out of the 100,000 that you could hire unique. We’re going to make a call out to the people who truly demand that unique solution, as opposed to just throwing stuff out there and seeing if somebody buys.

Patrick:  That’s really good. When we look at the other aspects of taking a client and setting them into the mix, the thing that I’ve noticed is that if we don’t integrate everything we do, everything the show says with their own marketing, their own social media, their own website, blog, whatever we create the content, then we’re missing it. I think you’ll have greater impact because I’ve created 40,000 video links. I know that it’s out there but I want more.

Luis:  But it’s supported with that content is what she’s talking about. Because if you go away from their brand, if you go away from their message, then you’re just going to confuse the consumer. So now you’ve got to follow that. That’s why it’s important that as the guests come on the show that you talk to them, understand their message and then make sure, like you said, which is perfect to drill that out of them because then that will reflect on video much better and that makes sure they also understand their message, too. Sometimes they’re confused about their own business. But that’s very, very important.

Patrick:  I so agree. As we wrap up this show – we have one more segment – but we’re going to wrap up with some predictions that Luis and I have as far as where the TV and media and video is going and how this show can help you in the local area, and even international area, to grow your business fast. We’ll be right back.

  ~

Patrick:  Welcome back to the Business Spotlight. I’m Patrick Dougher. We’re finishing a special event today with the re-launch of the Business Spotlight in the DFW area. The show airs weekly. Every week we’ll be bringing new guests to share ideas, tools, tips, best practices from authors, speakers, founders, CEOs of companies in the DFW area especially, but I know that we’ll have people flying in from around the country. The one thing we want to do is make it more interactive.

Luis Estrada is on this segment. Luis, what are some of the predictions that you have for media? You have seen media go from it expanded in its audience for up to 50 years and in about three years ago it started to contract. What’s happening?

Luis:  It’s really not contracting. What’s happening is it’s diluted because if you look back in the 1950s and you had one or two or three channels and most televisions weren’t even on until 3:00 or 4:00 in the afternoon and they started running cartoons, and as you go through the 70s and all that, a lot of people were loyal to certain networks.

It’s kind of like if you’re Chevy guy or a Ford guy. It was ABC, NBC, or CBS and then depending on your market usually had a couple of independent stations and if you’re lucky, a Spanish station. But now what’s happened is cable came in. TED’s idea was it’s like a magazine rack. Cable is going to give you just cars, it’s going to give you just cartoons, it’s going to give you that. But you still had to go somewhere. You still have to go to that channel to get what you wanted.

Patrick:  To rent the attention.

Luis:  Exactly.

Patrick:  And you got less commercials.

Luis:  You got less commercials back then. Now what’s happened is you’re in full control of your entertainment. That’s evolved where people now aren’t loyal to networks. They’re loyal to shows. That’s why you see Law & Order all over the place, because people love Law & Order. Now what’s even happened is you don’t have to switch around and we’re going to go to USA Network or TNT or whatever to get Law & Order. Now with Netflix and everything else, guess what? You have control when you watch it, how you watch it, stop, go.

Patrick:  And you watch as many as you want. You watch them back-to-back. It’s the podcast model, so to speak, where everything is on demand anyway.

Luis:  What the consumer wants is full control of their time. That’s what we’ve gotten now.

Patrick:  Where do you see it going?

Luis:  The issue with marketers today, to get a little bit into what the show is about and getting people here is that you have to cut through that clutter. That clutter is even bigger now, because whatever your product or service is, you’ve got to have that media mix.

You could still do traditional things, depending on your budget. You could still do billboards and print that kind of thing, but if you’re not on social media, if you’re not doing PR like Marc said, you’re not going to reach the same because people aren’t going to print as much. People aren’t going to those places. You’ve got to find those people. And guess where they are. They’re on the Internet.

Patrick:  The other thing about it though – and this is something that Kathy said that I thought was excellent – is that real and authentic is becoming a big deal. People know that anybody can sit behind a mic or in front of a camera and they’re an actor. But if we bring real and authentic content that shines a light on exactly who the person is at their core and as the good person that they really are, now all of a sudden we’ve engaged somebody.

Part of my prediction is that it will get even more engaging. Stuff like this will go on live on Facebook, live on Ustream or whatever. People will be able to give feedback and questions. I’ve seen that in some of the sports things already where they’re watching their Twitter feed or whatever.

Luis:  Exactly. They’re watching their Twitter. The American Idol shows and all those kind of shows or contest shows will do that. That’s just it. Again, you have to think about the consumer. We talk about people wanting to come on the show. That person has to be sincere. They need to be passionate about their project.

Like she was saying, you need to drink your Kool-Aid. If you’re in that business and if you own your own business, you know you’re doing it 20 hours a day, you have to make sure that the person on the other side of the camera – that consumer, that client, that person – gets that, that you’re as passionate about what you’re doing and you’re going to do that for them.

Patrick:  If you were telling the audience who to be on the show, you’ve seen it develop, we have a synergy between the two of us media online in a minute or so, what would you tell them?

Luis:  What would I tell the audience? Really, it’s open to everyone. You could have a retail, you could have a service. The biggest key is that with this medium, what happens is you become the expert. Television and video is very, very powerful and if you are passionate about what you do, then what’s going to happen is you’re going to portray that to the audience.

If I’m in need of something, even legal services in the social media marketing and I see somebody on the show, I’m going to go “Wait a second. That guy (him or her) is passionate. I want to work with them. I want them to help me because I have a need.” That’s what I would tell people that want to be on the show. If you want to tell your story or you want to get more clients, this is a very powerful way to do it. It is not one dimensional. It’s a mix.

Patrick:  That’s really good. As we go into this new format every week, bringing you more value, special guests that have a tool, a talent, a trade to offer into the marketplace as a whole, you can call me. Visit our website.

The idea about media is this: it gives you the ability to tell your story and have the authority of someone that is an expert. Let’s face it. We all grew up on TV. You see somebody on TV, you’re sitting there going “They must be the obvious expert.”

I’m Pat Dougher. I want to interview you if you’re a leader and really have a story to tell. This is the Business Spotlight, where you get to tell your story and make a difference in your marketplace. We’ll talk to you all next week. Thanks again.

Patrick: Welcome to Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today. You’re going to love it. Let me ask you a question. Have you ever met somebody who just has it going on? Whatever the “it” is, thing just happen. They show up in their life.
My guest today, you’re going to love her. Tonja Waring has a gift of being able to bring into life the things that she really wants. She’s figured out that secret ingredient and she wants to share so much of it with you. She started international Manifesting Prosperity clubs. She created whole coaching programs and speaking programs. What’s amazing is – and it wasn’t long ago – that she was what I call broken, busted. It’s a different way to begin, isn’t it? But I think most of us can relate to that. We’ve all been there.
You’re going to love her story. Tonja, thank you so much for being on the show.
Tonja: Patrick, thanks so much for having me. That was quite an intro.
Patrick: Thanks.
Tonja: It’s true. I was on the couch about two years ago. Someone had mentioned that you never come through life unscathed. Even though I had success in my life as a successful real estate broker in two different states when the market crashed, I was one of those people who found myself going through foreclosure. What I didn’t expect was to be going through my second divorce.
I had put out a ton of resumes and I had only received one response. When I got my third interview and found out I didn’t get the job, man, that just hit me hard because I have three beautiful children to support and I really didn’t know what I was going to do.
I remember spending a week putting together everything that I needed for welfare. I tell people I didn’t deserve welfare, meaning that I really felt I was better than that – but I didn’t know what to do. Then imagine how I felt when I found out that I was even declined for welfare.
So here I am totally depressed, unsure of what I’m going to do next. My heart was heavy. I was so stressed that I thought I had beginning Alzheimer’s. That really added to, “What am I going to do to support my kids?”
It was one of these days when the kids came home and they were looking at me while I’m lying on the coach. “Mom, are you going to make us dinner?” I’m like, “Oh, honey. Grab some money and go to McDonalds.”
It was about that time that I remember just being as authentically myself as I had ever been. I just called out this prayer that said, “You know what, God? I am smart. I’m beautiful. I’m talented. I’m kind. I’m honest. I’ve always been great at sales. Could you please just bring me something that is worthy of who I am as a person with that integrity – a product, something?” I’ve always loved helping people, so it was really important to me.
It was only a couple weeks later that the first product showed up. It’s a product called Protandim. It healed my brain. It took care of the stress that my body was under. I started to be able to think more clearly.
It was just a few days after that that a friend of mine said that I should go work for a company called My Pillow. I didn’t even realize at the time that My Pillow was only nine minutes from my house. The rest is, what they say, is history.
A lot of times when we ask for something and we receive it, we say, “Hey, that’s not the right thing.” I was thinking, “A pillow? Really? A pillow! That’s what you brought me?”
But with that pillow, I traveled the United States. I started to provide for my family. I ended up writing an ad that appears in all the major newspapers. It’s one of the most profitable ads ever written. It’s in the New York Times, the Wall Street Journal, USA Today.
I also was selected to be on their national infomercial, so I appear on television about 150-180 times a day.
Patrick: That’s got to be one of the most viewed infomercials in the country.
Tonja: It is. A lot of people don’t recognize me, which I love, but they always recognize my voice. It’s just been amazing.
One of the things that I recognize that was really a key to my success was taking on my own personal law of attraction coach during that time. One of the things I did was enrolled in a very intense (if there is such a thing) law of attraction coaching certification program. I never really felt like I wanted to be a coach, but what I really wanted to do was immerse myself so I could understand the ups and downs in my own life, so I could start getting on a more even keel.
That’s one of the things that I accomplished – being able to create prosperity in my own life in such a way that I was able to move to a warmer climate, which is what I wanted. I found a better school system for my kids. My kids are thriving.
Even for myself, I just wanted to be in a more vibrant, alive community. That’s one of the things that was my desire that Manifesting Prosperity had allowed for me to do.
Patrick: No kidding. I know it’s also been able to bring you multiple streams of income. You’ve been able to help a number of business owners and really speak a level of truth to a number of associations that, when they hear that message, they begin to get realigned.
I’ve seen your impact on others and it’s almost like a tuning fork. You walk into a room and you begin to touch somebody and speak to them in a way that basically clears the fog and then helps them change their state to one that’s more in line with being able to receive.
Something that you say and is something I believe is all things are possible through God.
Tonja: Yes.
Patrick: Everything is possible that we want to do or have or be in our life. That’s the thing that is so important with what we’re going to talk about today. As we go through the next few segments of this show, I want to talk about what you’re doing to create the success you’re having, who you’re trying to reach, and how people can connect with you.
I know we’ve got a special day coming in September that you’ve created. I’m excited about that, and I’ll tell you we’ll have more right after this break.
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Patrick: Welcome back to Business Spotlight. I’m Patrick Dougher. My guest today is Tonja Waring of www.ManifestingProsperityClubs.com. She has a really amazing story for you. One of the things that she has a real gift to do is teach you how you can become more prosperous.
How many of us attract all kinds of noise in our life? Here’s an opportunity to meet somebody who can really give you some keys, some tools, some tips, and some wisdom that I know you purchased at a great price. Thanks so much, Tonja.
Tonja: Thank you, Patrick.
Patrick: I want to get into some of the things that you’re doing. I know that you do speaking. You created the Manifesting Prosperity Clubs International. You created it at a local level. You do mastermind groups. You do group coaching. You do everything.
With that in mind, what are some of the things that you see coming up that are really in line with your vision?
Tonja: One of the things that happened shortly after I had this major breakthrough in my own prosperity is I started to have this vision. Wouldn’t it be awesome and spectacular if there was a community for people like myself who really wanted to immerse themselves in the laws of manifesting?
A lot of times it goes away beyond anything that we’ve learned, or it’s difficult to implement it if you’ve looked at it in a book or you’ve heard it on a radio show. Even though we offer all of that, it was really about creating a community.
When I started to have my own personal law of attraction coach, one of the first things I noticed is he cut short my story to continually talk about those things that were really not what I wanted to create. He would always bring me back and give me tips, tools, and techniques for starting to design and develop the life that I always imagined for myself.
My role in all of this is really to create a platform for people to begin creating the life that they’ve always imagined for themselves and to let them know that is possible.
You mentioned “With God, all things are possible,” but I truly believe that God wants us to be joyful in our lives, and joy is really the key to success. Manifesting Prosperity Clubs is an online group. We host MeetUps. We have an international MeetUp group.
We’re actually doing Manifesting Prosperity International Day on September 9, 2012. I’m very excited about that. It’s where we can all come together and start to create and share our success. That’s really important, too.
When we start to have success, we want to be able to share that with others and show that gratitude because that’s what keeps the momentum of continuing to receive that success in our lives. That’s really important.
For people who want to take their law of attraction or their Manifesting Prosperity to a new level, that’s where the mastermind groups come in. This is a once a month meeting of like minds. I try and put people who want to achieve similar goals. Typically, it’s businesspeople and entrepreneurs, but anybody can join.
What we do is get together and assist each other in taking business to the next level. All of our programs are really designed for people who are successful already, but maybe they want to create more love, more joy, more money in their life and they just need a little tweaking or fine-tuning to do that.
Patrick: I would imagine that a lot of people don’t realize those are all consistent in your process. Some people think money comes at a cost of joy and other things. Though there have been people – businesspeople or whoever – who have walked in a state of working themselves to death, you really show people that their emotions are more important than they could ever imagine.
Tonja: Absolutely. I grew up on a cattle ranch. That was an environment where work was very important. I started driving tractors when I was seven. I worked three jobs to put myself through college. My whole way of winning was to work 70-80 hours a week.
With three kids that I wanted to be there for emotionally and spiritually, I knew that I had to find a different way. The way that I found – and it seems so counterintuitive to the way I was raised – was really to be as joyful as possible.
In selling My Pillow, the first thing I did was started to look at my words and how I could influence people to sell pillows. Then I had an inspired thought. What if I just became uber joyful in the booth of all this sea of people who were selling products? What if I just became that joyful person who just attracted people? What I saw is my sales just skyrocketed.
One of the most beneficial things we can do is really manifest our joy, whatever that takes. You talked about being a tuning fork when I walk into a room. That’s what attracts people and opportunity to me. More than anything that I know, it’s about who I’m being and being that light or joy or just really expecting life to hand me great things.
Patrick: I agree. I think one of the things that a lot of people can really walk away with is being authentically enthusiastic or filled with that light that really changes things. That’s the thing that can be so powerful in bringing what you want into your life.
I’m a firm believer that in God’s presence is fullness of joy. That’s just literally taking it to a level of, “I’m going to be enthusiastic and bring a light and a life always to the people around me.”
We’ve got more to come on this show. You’re going to learn more about who this message is really for and what it can do for you. We’ll be right back.
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Patrick: Welcome back to Business Spotlight. Patrick Dougher here with Tonja Waring. She is the Manifesting Prosperity diva, is what I’d call her. You can find her at www.ManifestingProsperityClubs.com.
We’re talking today about bringing those things into your life that you really want. I heard somebody say the other day (I think it was Oprah) mentioning that you can attract things into your life and surprises are not always fun. You want to attract the things that you want in your life. We’re going to talk a little bit more about who this message is really for.
Tonja: I think this message is for anybody who has actually experienced success in their life. There are a lot of ordinary people out there who really want their lives to maintain a status quo. They don’t really put themselves out there. They’re pretty happy and content with how things are. I am someone who is committed to an extraordinary life.
Patrick: Very good.
Tonja: I’m really wanting to touch those people who want that extraordinary life. Maybe they don’t feel like they can have that anymore. A lot of times we look to our past. We look to what we’ve accomplished or haven’t accomplished. We look to our parents, our siblings, our friends. What are they doing over there?
Have you ever walked into a living room and you just sat down and started watching TV, and then about 15 minutes later you realize you’ve been watching something you have absolutely no interest in? That’s how most of us create our lives.
I’m committed to working with people who want to create the life that they’ve always imagined for themselves. It’s a lot easier than you think. I use a process called Future Visioning that actually steps us out about two years into our future so that we can actually start to see what kind of life we want to create for ourselves.
A lot of the time what we do is either look at tomorrow or we look too far out (like 10 years). I call it the Procrastination Subconscious Mind. If we’re too far out, we go, “Oh, we can do that tomorrow.” Or if we’re too close, we go, “Oh, I can’t do that. It’s too soon.”
Just finding the right spot to really create the vision that you want to start manifesting from, there are all kinds of processes to use. “I’ve decided that I’m going to move to a warmer climate” – that’s a powerful affirmation.
Have you ever noticed that a lot when you use affirmations, they just don’t seem to resonate – they don’t feel good? Well, when we use something like, “I’ve decided to…” it takes all the pressure off. We’re not having an internal struggle with our mind and we can actually start to align the energy so we can start moving in that direction.
I think any entrepreneur/business owner who really wants to move their business to the next level, maybe a business woman like myself who has the challenge of raising a family, going to work, or working in their own business is a lot to manage. I have some tools of the trade for that that have made my life a lot easier. I can honestly say I don’t think my kids have suffered one bit from me working for myself because I do it in such an efficient, loving way that they easily get included and I have developed the ability to accomplish a lot more in less time.
For anybody who feels like they’ve been hitting their head against the wall working really, really hard, I like to just teach them some simple tricks that they can still implement in their business about 95% of the way. It’s just the little tweaks that give them more time, money, freedom, and even more love in their life as their relationships start to flourish as well.
Patrick: I hope you’ve gotten some of the tips that we’re talking about here are ask and it will be given, be open to receive, write a big check, have fun with this and I believe you’re going to see more coming into your life. We’ll be right back.
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Patrick: Welcome back to Business Spotlight. I’m Pat Dougher. Tonja Waring is my guest and we’re having a blast. Manifesting Prosperity (www.ManifestingProsperityClubs.com) is really about bringing in the things into your life that you really want, isn’t it? Isn’t that a definition of prosperity? It’s not just dollars in the bank. It’s everything moving the way that you really want. Tonja has been sharing a great deal about how to do exactly that.
Tonja, thanks for being on the show.
Tonja: I’m just so excited to be here.
Patrick: One of the things I really want to get into this time is how to connect to you. People have listened to your story and go, “I want more. I want to live that extraordinary life.” How can they begin to connect to you?
Tonja: The absolute easiest way to connect to me is www.ManifestingProsperityClubs.com. There you’ll find a whole host of resources from mentoring and coaching if you want that personal one-on-one, if you want to join a mastermind group, if you simply want to become a member and take advantage of some of the free resources we have like affirmation CDs – our Mega Magnetizing CD. Those are some of my favorites because those are products that really helped me. I want to make those available to everybody.
At Manifesting Prosperity Clubs, if you’re a leader, if you’re someone who really likes to take information and teach others, this is a perfect place to come and get support as a leader by creating your own Manifesting Prosperity Club.
We’ve got all the training provided so that you can start your own club. You can visit our international MeetUp site where you can create a Manifesting Prosperity Club in other countries. You can create local clubs. It will take you to a MeetUp site as well.
There’s really something for everyone. ManifestingProsperityClubs.com is really the platform to teach people the art of manifesting in such a way that they can teach others. My goal and purpose in creating Manifesting Prosperity Clubs is that we will be a million members strong within just three years. I see 30,000 clubs around the world. I see a conversation that really changes lives.
When we change the lives of businesspeople, parents like myself, it really impacts our children. That’s something that’s really important to me. I know I’m teaching my kids the laws of manifesting prosperity and teaching them how to really create what it is that they want to have in their lives.
A lot of times, as kids, when we grew up, there’s a lot of “you can’t”. We get conditioned to believe limited amounts of things about ourselves. I want them to know that they are unlimited. They can achieve anything that their heart really desires for them to have. That goes for everybody out there.
Patrick: I know the biggest challenge I see is folks don’t allow themselves. They just fight it whether it’s they feel unworthy – even if they don’t use that word. They just don’t allow themselves. What would you say to somebody who wants what you’ve got?
Tonja: There is a structure to manifesting. There are different ways that people go about manifesting. Some are more spiritual. Some are more practical. There’s something for everyone.
In our clubs, the meeting structure is the same every week so that you are getting empowered and supported in manifesting. You’ve got a community there that’s really cheering you on and looking at those successes with you in sharing in your enthusiasm.
That sounding board is what’s really important. I know that we can watch videos and go to YouTube. We can go to all these places and find this information. This isn’t new information. But it’s a place where you can come and be part of a like-minded community that’s up to the same thing in life.
There are a million ways to parent a child. There are a million ways to manifest. But from these, you can really pick that system or that CD or that book that really resonates with you so that it feels right and you feel good about doing it. It aligns with your values, your beliefs, and it’s something that you can take in for yourself and really start to create the life that you want.
Patrick: One of the things that I’m really thankful for is that you’re not worried about everything coming through you. This isn’t a Tonja Waring Show, so to speak. This is really about you helping others help others.
Tonja: Right. It’s really interesting you say that, because my biggest fear was that people would think it was about me. I have plenty to do with my kids. I really have the interest of creating a structure that goes on without me. This is about people teaching people, learning and having the tools available. We’re always looking for great coaches – people have had success in manifesting who want to share their stories, who want to lead Manifesting clubs.
The best thing to do is visit www.ManifestingProsperityClubs.com and see how you want to plug yourself in.
Patrick: It is going to make a huge difference in your life. I know if you look at the show today, you’re going to see Tonja shared about how important your emotions are and really charging them – walking in an attitude of joy and love towards others in an authentic way, really releasing yourself to create the life that you want.
I know that as you begin to embrace the tools and visit ManifestingProsperityClubs.com, you’ll learn the keys to bringing into your life everything you ever wanted.
This is Pat Dougher. My guest today has been Tonja Waring. We’ll be back next time.

http://www.davinci-veneers-dallas.com/  Mary Swift DDS of Dallas Laser Dentistry talks about the DaVinci Veneers that many of their clients get.  Mary is on The Business Spotlight TV show every other month airing in the Dallas / Fort Worth area.   One thing of interest is that clients come in from all over the country to have Doctor Mary Swift serve them with DaVinci Veneers.  That is probably why her office was named the 2011 and 2012 Consumer Choice Award for Best Cosmetic Dentist in the area.

Call her office at 214-736-4697  located at 7515 Greenville Ave, Suite 810, Dallas, TX 75231

Transcript:

Tonja:  Welcome to the Business Spotlight. I’m Tonja Waring sitting in today for Patrick Dougher. It is my pleasure to bring you Dr. Mary Swift, DFW’s 2011 and 2012 Consumer Choice for cosmetic dentistry.

One of the things I love about Dr. Swift is she has a very relaxed and calm personality that she exudes and she brings it into her office space. Join me as I welcome Dr. Mary Swift. Thank you for being here today.

Dr. Mary:  Hi, Tonja.

Tonja:  I absolutely love your office, and the heated massage chairs and warm scented towels. You do so much to bring an environment for your patients that’s calm and pleasant. Can you tell me more about that?

Dr. Mary:  Going to the dentist is not everybody’s favorite thing to do, to say the least. We understand those obstacles are there for some people and we just try and remove all the obstacles we can. It’s not just about the physical environment we create. It’s the people on my team. Each and every step of the way, the ladies I have as part of my team are experts at comfort and convenience and just brilliantly knowledged in their areas of expertise. The whole team coming together I think is what sets us apart.

Tonja:  It absolutely does. It’s no surprise to me that you have won such awards as you have for cosmetic dentistry. The last time you were on our show, we talked about Invisalign, if you want to just recap a little bit about Invisalign for us and parts of that.

Dr. Mary:  Again, technology at its peak in dentistry is Invisalign. Align Technology is the company behind Invisalign. They do more research on their product than anything I’ve come across and are continuing to improve the product and improve its delivery.

It’s basically invisible braces. Adults, grown-ups don’t necessarily want to walk around with wires, brackets, and bands on their teeth, yet they want that nice, straight smile. Invisalign straightens your teeth without anyone knowing you’re doing it. It’s virtually invisible. It’s the best technology we have.

Tonja:  I absolutely love it. Everything you do is of the highest quality. Today we’re going to talk about DaVinci Veneers. I didn’t really understand what veneers are about, if you could give us a little overview for myself and our audience. What exactly are veneers?

Dr. Mary:  I’d love to. Veneers are a layer of porcelain that is bonded to the tooth’s surface. It’s permanent. It doesn’t come off. We can change shape, size, color. We can close spaces. It’s Hollywood. It’s a Hollywood smile.

Tonja:  I love it.

Dr. Mary:  The quality of porcelain have increased tremendously over the years. They’re more lifelike. Pretty much a good veneer you don’t know. It’s not natural tooth structure.

Tonja:  Wow, that’s so exciting. I know we’ve gone to your website and pulled up a before and after picture that I’d really like to share with our audience.

Dr. Mary:  This particular patient was just looking for a brighter smile, a little pick-me-up. As we age, our teeth yellow, discolor, chip, and wear down and a yellow worn smile is an aged smile. We just wanted to give her basically a facelift. It takes years off of your face when your smile is youthful.

Tonja:  We’ve talked before it’s not just about on the outside. It also makes a difference on the inside for many of your patients as well.

Dr. Mary:  We change lives.

Tonja:  That’s got to be so fun. One of the things we began to talk about is the product you use is DaVinci Veneer. In our next segment, we’re going to talk a little bit about why someone would want to use DaVinci Veneers over other products. Do you have any other stories about veneers and how those have changed lives or different ages? Who’s your ideal client?

Dr. Mary:  My ideal client is someone who knows their smile is holding them back. If you don’t receive the need, you don’t need. Somebody who knows that their smile is holding them back.

Tonja:  If you or someone you know is looking at brightening or whitening your smile, I really encourage you to look at Mary’s website which is www.DaVinci-Veneers-Dallas.com. What you will find there is you can even take a virtual tour of her office and see some more of the before and after pictures for yourself.

Is it a difficult process or is it pretty simple for most anybody?

Dr. Mary:  You can have as little as one tooth veneered or as many as all of them. Each case is dependent on the patient’s needs and wants. The process itself is usually two appointments. The first appointment, all the work is done but then you leave with temporary veneers in place while the laboratory fabricates the real veneers, and then the second visit they’re bonded and seated in place.

Tonja:  We’re going to get into all of this with more detail. You do Invisalign and the DaVinci Veneers. You have several processes that you use as well besides Invisalign. You do whitening as well.

Dr. Mary:  Almost always Invisalign, whitening, a little bit of laser contouring of the gum tissue, and veneers. All of those procedures add up to a beautiful smile. It’s hardly ever just one procedure. Veneers are the icing on the cake. Invisalign gets everything in the right position, whitening so we can match the lower teeth to the top, and then veneers.

Tonja:  Great. We’re going to take a quick pause and we’ll be right back. Stay with us. There’s more to come.

~

Tonja:  Welcome back to The Business Spotlight. We’re here today with Dr. Mary Swift with Dallas Laser Dentistry, DFW’s Consumer Choice for cosmetic dentistry for the last two years.

Dr. Swift, you’re going to share with us now the process. Go into great detail on the process of how veneers happen, how you schedule your appointments, and what someone could expect if they were looking at DaVinci Veneers for themselves.

Dr. Mary:  It’s always best to start with a design, like any construction project. A good design. Lots of photographs. What patients do with their lips when they smile – is it even, is it not even? Lots of candid photographs trying to catch the patient in the easiest smile they have. My objective is always not to make the first thing somebody sees is your teeth. They should not be distracted. You should focus on the eyes and the smile is icing on the cake. So, a good design.

We look at the gum contour, not just the teeth. We look at length to width ratios of each tooth. We look at symmetry. We look at the lip line. We look at color. We look at alignment. All of this adds up to a discussion with the patient of their expectations, what I know I can achieve, and do those two meet for a design that ends up with the smile the patient has always dreamed of.

Tonja: I absolutely love that. That isn’t always the case, is it? For you it is, but you’ve had people call you in emergency situations.

Dr. Mary:  I’ve been the “rescue me” doctor here recently, two cases in particular. The patient showed up at the other dentist office to have their veneers bonded in place, looked at them and said, “Ugh.” They were chalky white, no life. The patient could tell. The patient could see that’s not what she wanted on her teeth.

She called me and we had a long discussion. I took a look at the case. I could see where improvements could be made and we’ve got a happy smile out there now.

Tonja:  When you’re talking about taking all the before and afters and really looking at everything and all the components that go into that, it’s really important, isn’t it?

Dr. Mary:  It’s important to know the products that are available. One porcelain is not the same as another. The laboratories that you deal with, I deal with DaVinci because they know what they’re doing and they know me, and they I know what I’m doing. It’s a perfect relationship.

You have to not only have an aesthetic eye to be able to analyze a smile and know what needs to happen to make it a beautiful smile, but you have to know what the products are that are available to use to make it a perfect smile.

Tonja:  How long have you been practicing cosmetic dentistry?

Dr. Mary:  17 years. I was a dental hygienist for 15 years before that, so dentistry is all I’ve ever done.

Tonja:  Absolutely. I like that you talk about creating a natural looking smile for people. I’ve had several friends who have done the veneers, and I really didn’t notice their smiles so much. But after they had it done, they just had this dazzling look about themselves.

Dr. Mary:  Somebody should say, “You look well-rested,” or “You look great.” They shouldn’t say, “You got your teeth fixed.”

Tonja:  Right. There was just something there that was so different.

Dr. Mary:  I did have one patient who came in and she insisted on the white chart on how white to go on the absolute whitest whitest and I said, “Those aren’t going to look real.” She said, “Honey, nothing about me is real.” She wanted that paid-for look. I don’t recommend. I want it to blend in. I want it to match your face. I want it to look as natural as possible.

Tonja:  That’s so great. When we’re looking at a process such as this, there’s a cost involved. Do you offer any kind of financing for your patients?

Dr. Mary:  We can almost always make it work. Absolutely.

Tonja:  Great. I know when we talk about Invisalign you told me that you had a patient in her 70s who was in Invisalign. That’s so exciting.

Dr. Mary:  You should never pre-judge. You should never assume that patient walking in your office doesn’t want the absolute best you have to offer just because of their age.

Tonja:  Do we have another before and after that we’ve taken from your website that you’d like to talk about?

Dr. Mary:  Yes. This is one where we had to pay attention to the gum line. If you look at the before, you can see more gum tissue showing in her smile. Just lifting the tissue gets a less gummy smile and more tooth in the picture.

Tonja:  That’s great. In our next segment, we’re going to talk about why DaVinci Veneers over all the other veneers that are out there. You have reasons. You really know the products in the market. You’re well educated in that. It’s no surprise at all that you have been selected DFW’s 2011 and 2012 Consumer Choice for cosmetic dentistry.

If you’d like, you can take a look at Dr. Swift’s website at www.DaVinci-Veneers-Dallas.com and you can take a virtual tour of her office and see many more before and after pictures of her great work in cosmetic dentistry.

~

Tonja:  Welcome back to The Business Spotlight. I’m Tonja Waring with Dr. Mary Swift today of Dallas Laser Dentistry. Dr. Swift, we’ve been talking about DaVinci Veneers. I’m really curious to find out what sets DaVinci apart from some of the other leading brands in veneers.

Dr. Mary:  They’re artists, number one, first and foremost. It’s a California lab, which came into the spotlight with the show “Smile Makeover” about ten years ago. Bill Dorfman out in California used DaVinci Laboratories for his smile makeovers. That piqued my interest and I have been working with them for 10-plus years. I’ve got my own lab technician. I’ve got my own ceramist, the person that [14:49 inaudible] porcelain, which is very important because of communication.

I’ve worked with this ceramist long enough for him to know what I want and I know what he can do. Communication in that situation is make or break for a good case. The ceramist, the lab technician, the little artist sitting there creating the piece of porcelain has to read what I give him. If he’s not comfortable communicating with me and telling me what he thinks would work best…

Open communication, artists on their side. They are the only lab that offers a lifetime warranty on their product. This is important because if a veneer chips or needs a little maintenance, if it’s been done by DaVinci, the patient doesn’t pay that lab bill again. That’s big.

Tonja:  And that’s not an industry standard?

Dr. Mary:  No. DaVinci, to the best of my knowledge, is the only lab that offers that lifetime warranty on their product.

Tonja:  Wonderful. You mentioned artists a couple times. Is that why they’re Hollywood based, do you think?

Dr. Mary:  Laboratories are all over. There are some good local labs. I just have never been disappointed by DaVinci. They have always shown me perfection with what they bring back to the table.

Tonja:  If I were going to come in and have work done, how many appointments does it take to work with a DaVinci Veneer?

Dr. Mary:  Well, if you’re a bride and your wedding is next week, which has happened, we’ll get it done. It’s expected to be two visits. The first visit is where all the work is done. I’ll say impressions are taken, but in my office, we’ve done away with the impressions. It’s now all scanned digitally, computerized into the computer. There’s no more goopy material.

Tonja:  So they come in for the appointment and you put temporaries on?

Dr. Mary:  On the first visit, we are removing the same amount of tooth structure that we’re replacing with the porcelain. You can’t just stack on top, then you’ve got bulky that doesn’t work. There is some drilling involved. You may see some prep-less veneers, no-drill veneers that are advertised out there. I’ve got some issues with that. If anybody wants to know, I can go into that.

Tonja:  I think it’s good to know what to look out for.

Dr. Mary:  If anyone has got a question about that, let me know. Most of the work is done on the first visit. The second visit, we try them in. When you leave from the first visit, you have a prototype, let’s call it, of what your smile will look like. It’s not the exact because it’s me fabricating it chair-side as opposed to the porcelain that’s worked to ideals in the lab. It’s my temporaries that you leave with. I have had people come back and say, “Can I keep these?” to which I say, “You didn’t pay for plastic. You paid for porcelain.” [18:21 inaudible] the real veneers.

Ideally, two visits. Sometimes if I need to tweak a little something, there might be another visit involved.

Tonja:  Your website is very informative, by the way. I encourage everybody in our audience to go out and take a look at the website. I noticed that it said veneers can sometimes be healthier than the original tooth. I don’t think I ever really considered that.

Dr. Mary:  As we age, if we’ve got conditions like grinding at night or acid reflux it could weaken the enamel. Enamel can get thin over time. You actually are adding a layer of reinforcement in some situations with a veneer.

Tonja:  That’s so fascinating. With everything you do, you really have the perspective of making the patient healthier in what you’re doing.

Dr. Mary:  Absolutely. Always.

Tonja:  It’s never just cosmetic at the cost or expense of their health, but it’s an improvement in every area.

Dr. Mary:   Sometimes it’s one of those tip-toe around the chair kind of situations. You’ll have somebody sit down and say, “I only want this fixed.” You’ve got to address the whole picture. You can’t make improvements on a house with a bad foundation.

Tonja:  Absolutely. In our next segment, we are going to talk about the improvements of DaVinci Veneers and creating that foundation that Dr. Mary Swift spoke about so that our patients, viewers, and anybody interested in true dental health can start to understand what it takes to create that strong foundation for that cosmetic smile that will last a long time.

~

Tonja:  Welcome back to The Business Spotlight. We have Dr. Mary Swift talking about DaVinci Veneers. As we promised, we’re going to talk about the process of building a healthy smile as well as a beautiful smile.

We have some before and afters from your website. Some real-life cases of yours that I would like to share with our studio audience and have you explain to us everything that’s involved in creating these beautiful, healthy smiles for them.

Dr. Mary:  That would be great. This patient was about to enter the workforce for the first time. He graduated college and he had spacing between his teeth which made for a more juvenile smile. We think of little kids with spaces. He wanted to have his smile match his position in life, so we matured his smile and brightened it by putting veneers on his front teeth, whitening the lowers, and doing a little bit of gum contouring. You can see how there’s less gum showing in the after picture.

Tonja:  I never even considered gum contouring. Do you do that quite a bit as well?

Dr. Mary:  It should be as important as the tooth. Gums and teeth are all in the picture.

Tonja:  Great. You have a before and after picture that I find really fascinating as well. I believe this person you actually used Invisalign with first.

Dr. Mary:  That might be coming up. This particular before and after involves dental implants, bridgework, and veneers. This was a full mouth rehabilitation. In other words, we worked on every single tooth in his head. We had to regain function as well as aesthetics. That was a quite involved case.

Tonja:  Remind us what would happen if you didn’t do this foundational work with the veneers. If someone just came in and said, “I want only veneers,” what might be the outcome?

Dr. Mary:  The outcome would be veneers not lasting very long. The outcome from that would be the public not trusting cosmetic dentistry. I have a mission. You always have to have good tooth alignment. In other words, the top teeth and the bottom teeth should meet in a way that is not traumatic to any work that’s placed on top of it.

Long story short, fix the foundation with a little bit of Invisalign to get things in an ideal position. We can do only so much with porcelain before it over-reaches its capabilities. Getting things in alignment, in a better position with Invisalign. Whitening, because a lot of times we will put porcelain on the top, and if the bottom is a whole different color, that’s not going to look natural.

Again, with the gums, you have to look at length to width. Are the gums at the same level on the two front teeth? I don’t know if you’ve ever seen someone who looks like all they have is a big front tooth because the gum is a different height.

From there, you actually look at face proportions. The face is decided into thirds. It’s a mathematical equation along with physics for directional forces along with cosmetics for a good eye for what should happen. Lots of experience, lots of cases that have been done that you know that will work. All of that adds up to a better outcome for the patient. You do have to look at the whole picture, not just the front six teeth.

Tonja:  One thing I don’t think we covered but I think it’s important is how long should veneers last?

Dr. Mary:  A lifetime. The number one reason for patients switching out their porcelain is gum recession. Over time, as we age, our gums do recede. When the gums recede, then a little bit of the edge of the porcelain will show. In order to scoot that back underneath the gum tissue, patients will have their veneers switched out.

Tonja:  For some reason, I was thinking that they needed to be replaced more often than that. The work you do provides so much for so many people. How long is a typical treatment plan when someone comes in to visit you?

Dr. Mary:  First and foremost, health as we’ve talked about. We have to make sure the gum and bone are in good health. There’s usually a series of x-rays to check the gum and bone health and for decay. So we clean things up, get everything healthy, and then you can start with the pretty.

Usually if somebody walks in and they’ve had good dental preventive care and they’re coming to my office for just veneers – the icing on the cake – that should be a turnaround in two appointments. But if we have to establish health first, that will take a little bit longer, but well worth it and should never be ignored. Always take care of health before beauty.

Tonja:  Absolutely. If I were looking to have veneers or to have some cosmetic dentistry done at your office at Dallas Laser Dentistry, what would be the steps I would take?

Dr. Mary:  Pick up the phone and give us a call at (214) 736-4697.

Tonja:  And your receptionist will answer the phone.

Dr. Mary:  She will. Like I said, the public will notice from that first phone call why we are who we are. We research your insurance for you. A lot of offices won’t do that. We will try and optimize your appointments. I’ve been with practitioners and dentists who believe in multiple visits before anything is done. People are busy these days, so we try and make sure that we economize and optimize everybody’s time and be respectful of their time and get the job done.

Tonja:  Absolutely. And consultations are free, correct?

Dr. Mary:  Consultations are free. Second opinions I welcome, because if your little red flag went up and you want to know whether what’s going to permanently change in your mouth is what needs to happen and you’re not so sure, please call.

Tonja:  If you or someone you know has been looking to whiten, brighten, or have a healthier smile, do yourself a favor and call Dr. Mary Swift at Dallas Laser Dentistry. Her phone number is (214) 736-4697. You have nothing to lose and everything to gain, a smile that will bring you attention and everything that you’ve been looking for.

Terri Suresh the CEO and Founder of Hormonal Health and Wellness in the DFW area shares the value of balancing your hormones.  The most notable information to me was that men and women loose so much of the Testosterone after age 35 and that Testosterone is the Brain hormone not the sex hormone.  That the mental fog so many of us get as we grow older could just be a lack of testosterone.

Visit http://hormonalhealthandwellness.com/ to learn more of Terri Suresh’s work.  You can also call her office at (817) 328-8376

Transcript:

Patrick:  Welcome to The Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today. You’re really going to learn something today. I was blown away as I looked into this topic and began to see just how much it impacts our world. We’re going to visit with Terri Suresh. Terri is the CEO and Founder of Hormonal Health and Wellness Centers in the DFW area. She has created a product and service and touches a lot of lives by use of hormone therapy. With that, Terri, thanks for being on the show.

Terri:  Thank you. Thanks for having me.

Patrick:  I am really interested in this for lots of the obvious reasons that I learned on your website and in your webinar and things of that nature. Tell me your story. How did you get into this?

Terri:  I am a mother of four girls, first of all. I’ve been in the hormone business, if you will, for about 27 years. I started my career as a registered nurse in labor and deliver, kind of on the front end of the life cycle, if you will. It evolved and I got into emergency medicine.

A resonating theme I kept seeing over and over is there’s just a lot of lack of information for women in multiple different stages of our lives. I was working my third long night shift in a row in the emergency room, and honestly, I was sitting there thinking, “There’s got to be a better life than this. I’m dying here.”

I had always had a dream of opening a women’s wellness center. I thought, “How can I start that?” The number one thing that I could think of was Botox. So I went and did some training and started my practice basically as a medical aesthetics center and started doing some more really interesting training in the anti-aging world and started learning about bio-identical hormones and how that can change lives.

Honestly, I saw a physician speak at a big conference and she was speaking to hormone balance and she told some stories about changing some of her patients’ lives. I knew at that minute that’s what I needed to be doing. It just felt like the right thing. So I learned everything I could and came back and brought it to my practice, and it’s just exploded since.

Patrick:  There’s a word that you used that may not be common to a lot of people: bio-identical hormones. What is that?

Terri:  Bio-identical hormones are basically natural or they’re identical in molecular chemical structure to human hormones. Our body really recognizes it as such. They’ve actually been around for many, many decades. They’re the oldest form of hormone therapy. The Chinese have been using yam and soy for hormones for centuries. We’re a little slow on the uptake here in this country, but we’re getting there.

Pioneers like Suzanne Somers and some other women have really brought bio-identical hormone back into the realm of something that’s being talked about over the past decade.

Basically it really is just a hormone and chemical structure that our body recognizes as natural, so it works much better without all of the untoward side effects that we see in some of the other conventional forms of hormone.

Patrick:  When it comes to hormone therapy, I know that earlier this century (as in the 2000s), they had some issues because of the synthetic hormones that were out there. But I noticed on your website that you don’t use anything synthetic like that.

Terri:  Right. We don’t use anything synthetic in our practice. Unfortunately, what’s happened with hormones in general is over this past decade (or this century, like you said), there has been a lot of studies that have come out that have really been giving hormones negative press. What’s happened is we’ve started to umbrella all hormones, whether they’re synthetic or natural, just under this umbrella of “hormones”, so a lot of people are really afraid of hormones because they’re not separating the two.

One of my biggest passions is educating and dispelling myths. I write, I blog, I speak and bring the right answers – answering all the questions that people have about hormones in general. But yes, you’re correct. We use pure, natural hormone therapy in our practice.

Patrick:  The thing I was really surprised at is you have branched out to touching men with hormone therapy as well. What began to attract the men?

Terri:  That’s a great question, and it’s a really simple answer. The women were feeling so great. When we’re both going along in life and we’re both miserable, we’re both miserable. Then when one of us feels really good, it’s very obvious that the other person doesn’t feel so good. Mainly those women were dragging their husbands in saying, “Help him. I feel great. I have all this energy. My libido is great. He’s not matching where I’m at.”

The opposite could be true, too. Probably about 30% of my patients are males now. But the relationship piece of it is really key. When we don’t feel well, it shows in our relationships. When we feel poorly, we unfortunately tend to take it out on those who we care about the most. This therapy has been really profound for relationship health as well. It’s more than just the feel-good, and I really love to speak to that as well.

Patrick:  One of the things that I want to get into as we go into the next segment is talking about how many areas this hormone therapy affects. This is huge. It will change your life I’ve seen from the testimonials, and I’m looking forward to more coming. With that, we’ll be right back.

~

Patrick:  Welcome back to The Business Spotlight. In this segment, we’re going to talk more about hormone therapy and some of the ways that it affects both women and men. I know in the past, at least in my life, I would never expect that hormones in men…nah. That’s so wrong. Terri Suresh is my guest, CEO and Founder of Hormonal Health and Wellness Centers in the DFW area. Thank you, Terri.

Terri:  Thank you.

Patrick:  I want to get into, I want to say, what you’re doing to create the success you’re having. But even more than that, what are some of the services that now you’re offering in totality?

Terri:  The biggest service that I’m passionate about is obviously balancing hormones naturally with our method of hormone therapy, which is a subcutaneous (meaning, under the skin) hormone pill. It balances your hormones 24/7.

You really spoke to something earlier when you did the intro: men. We normally think of hormone balance for women, and moreover, we normally think of that being a time in life when we’re going through hot flashes and all of this misery. But it really happens for men and women starting in our 30s. Testosterone is the primary hormone for men and women. When we lose that vital hormone at about 10-50% per year starting in our 30s, it really affects our brain. We always think testosterone is a male sex hormone, but it really goes much, much deeper than that.

Patrick:  You ought to talk a little bit about that. On your website, I actually read the thing. I was stunned at how testosterone is the brain hormone, not just the sex hormone, so to speak – what a guy would think. Sorry, guys, but I know me.

Terri:  It’s true.

Patrick:  It’s true. But it’s the brain hormone. A lot of times when you’re having brain fog, it’s because of that hormone?

Terri:  Right. I can even speak on the brain fog piece to myself. Before I really understood this therapy, we all go in the kitchen and “Why am I in this room?” and “Where did I park my car?” I walked out of the grocery store one day and had no clue which way to walk for my car. It’s that brain fog.

There are actually thousands of receptors for testosterone in the areas of our brain that are responsible for memory, mood, thinking, and mental clarity and as we lose that hormone, those receptors aren’t stimulated. Those are the symptoms that we have: brain fog, depression, anxiety, irritability, mood swings, not thinking, not focusing. Adult ADD is my favorite new diagnosis I see people come in with. I’m like, “No, no, no. It’s not Adult ADD. It’s just your testosterone is low.”

Patrick: Is this therapy going to help me find milk in the fridge?

Terri:  Well, I don’t know about that.

Patrick:  I don’t think that there is a therapy for that. It’s a guy thing.

Terri:  Right, it’s a guy thing.

Patrick:  I want to know more about the other things that you’re doing at your centers.

Terri:  With regards to?

Patrick:  Hormone therapy and straight through. When I look at the different types of services, I know that the whole idea bio-identical hormones, but you actually do the research on the person and create something.

Terri:  Correct. What we do is very different, because it’s highly individualized. What we do is based on many parameters that are specific to that person, their age, their weight, their activity levels, their blood levels. We want to get certain blood testing.

Then when we see that patient, we go through all of those things and we dose them according to all of those parameters. Then we retest them – brilliant idea – four to six weeks after they’ve had their therapy to make sure we’ve done our job and gotten their levels where they need to be, but moreover, that they feel good. If they’re not quite there yet, we make adjustments from there.

The biggest thing that sets this therapy apart with what we do is the individualized dosing. The second biggest thing is the 24/7 balance. Because our therapy lasts four to six months, you’re not on this roller coaster of, “I have to rub a cream on today. Where am I going to put it today? I put it under my arm and I need to put it…” It’s crazy. I used to prescribe those modalities in my practice, so I can speak to them. That’s the best analogy of how it works.

Patrick:  I sit here and think about the subcutaneous type of application. One of the things you speak to is the fact that even weight gain is something that can be aided in a massive way through hormones.

Terri:  Absolutely.

Patrick:  Can you talk about that a little bit?

Terri:  Testosterone builds muscle and muscle burns fat. As we age and lose testosterone, our muscles begin to atrophy or get smaller because we don’t have that testosterone building muscle. I have patients all the time that come in and say, “I work out constantly. I eat right. I can’t lose the weight. I’m not staying in shape. What’s going on? It just makes me want to give up.” But when you get those testosterone levels up for men and women, you do start to build muscle and you start to lean out.

In fact, I got a text from a patient of mine today who said, “I just want you to know I’ve been on this therapy for three months and I have lost eight pounds, but I’ve lost about 2% of my body fat over a month ago.” So what she’s seeing is not only is she losing weight, but she’s leaning out. Her body fat is reducing. It’s pretty amazing.

Moreover, when your testosterone is low, cortisol levels go up and that’s what increases that belly around the middle as we age.

Patrick:  Ouch. Wow. That one is one of those “I resemble that remark.” It is what it is.

Terri:  I can help you.

Patrick:  I’m looking forward to that, actually. As we go into these next few segments, we’re going to learn more about who really can benefit the most from hormonal therapy. I know it’s not just gals; it’s guys.

This is The Business Spotlight. Terri Suresh is our guest.

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Patrick:  Welcome back to The Business Spotlight. I’m your host, Patrick Dougher. My guest today is Terri Suresh with Hormonal Health and Wellness Centers in the DFW area.

Terri, I want to get into who you serve and who benefits the most from hormonal therapy. It sounds like it’s folks over 35.

Terri:  Mostly our patients range in age from 35 to 60, but my youngest patient is actually 22 and my oldest is 97. There really is not a specific age. There’s the bell curve where most of them fall into.

Really, it’s anyone who is suffering from all of the symptoms that I listed: depression, anxiety, irritability, mood swings, brain fog, can’t focus,  not sleeping well, hitting a wall at 2:00-4:00 in the afternoon (that’s a hallmark symptom). It goes well beyond the typical hot flashes. Of course women that are in full-blown peri-menopause and hot flashes and they can’t get through the day without a fan blowing on the, you’re obviously there.

One of the biggest things I’d really like to educate is this happens so many years before, and for men, it’s happening as well and men really don’t typically thing that they’ve got anything going on with their hormones until it affects them sexually. Once it’s there, it’s way far gone.

My ideal person is really anybody suffering from those symptoms. What I find when we have those, patients come in and they hear about us and go, “That’s me. Every symptom you just named is me,” often they’re on antidepressants and sleeping pills and a lot of conventional medicine that’s Band-Aiding the symptoms and really not getting to the root cause.

The biggest thing we’re about is finding that root cause and fixing it rather than just continuing to Band-Aid symptoms.

Patrick:  You can literally pick a lot of people out for this, even see them and say they’re 50-ish and overweight.

Terri:  Absolutely.

Patrick:  The thing I was really surprised is the menopause, I know that there are people around me who are the same age and the ladies are saying, “Well, I’m not in menopause yet,” but they’re very pre-menopause.

Terri:  They’re pre-menopause, right. That’s when it’s really key. They’re going through symptoms that are affecting their relationships: depression, anxiety, irritability. They can’t place it. They have no reason to feel that way.

When we’re in our 50s and really going through hot flashes and all that, we have a good reason and people forgive us for our moods. They get it. But it’s that 10-15 years before, and those tend to be the times that relationships really suffer. I have countless stories of relationships that were put back together just simply by balancing those hormones and the testosterone levels up.

When women feel good and we’re communicating well and we have a libido (which is really important in a marriage, obviously) and we’re not moody and depressed and fighting and arguing all the time, it’s amazing how much you can reconnect not only with your mate, but your children, your family.

I have a wonderful story. This is probably my favorite story of life change. I have a patient who is in her 60s and she came in with her husband who is a retired OB-GYN. When I found that out, I thought he was going to judge me and he’s got some opinions he’s going to have. But he didn’t. He was very respectful and he listened to everything we had to say. By the time I finished the consultation, they moved forward with the therapy.

Well, four weeks later when she came in for her follow-up visit, I saw her and I said, “How are you feeling?” She starts crying. She just burst into tears. I thought, “It’s okay. What did I say?”

When she got herself together, she said, “I have not liked my husband for 25 years and I realize now all this time it was me and not him.”

Patrick:  Whoa…

Terri:  She said, “He’s 83 and I feel like I’ve lost all that time.” She was mourning the loss of time. A week later, I go in and he’s sitting in my office as a patient and he said, “If had known about this therapy when I was practicing, seeing the changes in my wife, I would have put everyone on it. Now I’m here because I cannot keep up with her and I need that to keep up with her,” If you know what I mean.

Patrick:  Right.

Terri:  It just was a wonderful story of getting back that relationship and reconnecting. It was a sad story because she was mourning, but she was also very hopeful for the rest of the time they have together.

Patrick:  The other thing that I was really surprised about is men’s testosterone levels drop, according to your website, from 35 on down. But libido may not.

Terri:  Correct.

Patrick:  So the drive may still be there, but eventually things don’t function like they used to.

Terri:  That is correct.

Patrick:  Rather than ingesting a form of toxin, you’re saying take this little thing, fix it, balance and everything work right, so to speak.

Terri:  Correct. Yes, I have some 90-year-old guys that they don’t lose the desire. Their wives will attest to that. But yes, they lose the function and ability. We definitely give that back.

Patrick:  And it will adjust the weight as well as the fog.

Terri:  Heart disease protection, Alzheimer’s disease protection, the list goes on and on. We didn’t even talk about the non feel-good stuff.

Patrick:  I was really stunned at that. I really encourage you to check her website out. Goodness gracious. It’s www.HormonalHealthAndWellness.com. You should go there and look at the videos. Oh, my gosh. You will love them. In the next segment, we’ll talk about how to connect with Terri. You will want to do that.

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Patrick:  Welcome back to The Business Spotlight. Patrick Dougher here. My guest today is Terri Suresh of Hormonal Health and Wellness Centers in the DFW area. She’s the CEO and Founder. She’s been sharing with us how much hormone therapy can affect both men and women. It sounds like the best thing I’ve ever heard of and I can’t wait to go visit her. I encourage you to as well.

Terri, how does someone connect to you?

Terri:  The best way is to call the office if you’re interested in moving forward and setting up some initial blood work. I value time. I value people’s time, so I don’t like to have you come in and do a consultation, then get your blood and come back. We really try to make it as seamless and painless of a process as possible.

Setting up the blood work, we take insurance for that. You get your blood work done and you schedule an actual consultation with myself or one of my practitioners and we will go over everything with you – your blood work and everything. And if you decide to move forward with the therapy, the procedure takes about 30 seconds. We do it right then.

Patrick:  Really? What happens after that?

Terri:  It’s a very subtle lifting of symptoms over time. Most people report the first week their sleep has improved, the second week the fog is lifting, three to four weeks is when the moods definitely are steady. Men, too. Men get moody, too. I’ve been talking about female mood swings, but men get moody and a lot of women out there can attest to that. The moods begin to lift.

Three to four weeks is when the energy – and most importantly for women, that sex drive surge kicks in. For men, that sexual function that they had been missing kind of kicks in.

That’s when we get the blood work again to see where you’re at, make sure your doses worked appropriately for you not only from how you feel, but on paper. I want to see you went from here to here.

If you’re under-dosed for whatever reason after that blood work, we bring you back in for what we call a little booster. There’s no charge for that visit. It’s my job to get you right. We work with you until we get it right.

Patrick:  And then what?

Terri:  Then on average it lasts about four to six months. Four to five months in women, five to six months in men. Then you tootle along and somewhere around that four to six month marker, those symptoms that were gradually lifted will start creeping back in. That’s when you know it’s time to call and make an appointment for your next round.

We don’t have to get blood work every time. We just get it once a year after that.

Patrick:  It sounds like it’s fairly painless. It sounds like it’s pretty easy.

Terri:  It’s a very simple process. The pellets have been around. The pellet therapy has been around since the 30s. It’s now new. A lot of people are really surprised to hear that. It was being very widely studied in this country in the 30s and 40s in women who had hysterectomies. Then of course Premarin came on market, the drug for menopause, and these modalities in this country unfortunately fell by the wayside.

Like we said earlier, they kind of made a resurgence over the last decade because men and women are looking for safer, better alternatives to feeling good and they’re sick of all these prescriptions and taking all these drugs that aren’t really fixing the problem.

Patrick:  They’re even causing other problems.

Terri:  Yes.

Patrick:  I want to point people back to the website just because there’s so much information, so many testimonials of men and women and couples who have had massive changes. I love stories. Is there anybody else you can think of?

Terri:  There are so many. I had a lady bee-bopping out of there the other day. She just said, “I cannot believe how great I feel. I’m sleeping so well. My husband says we will eat Ramen Noodles if we have to. You are getting this therapy for the rest of your days.” I get that a lot. I have women come in saying, “My husband says it’s time for me to get my treatment.”

It’s very life-changing on every level. I’ve gotten cards and flowers from family, husbands, wives even “Thank you for giving me my spouse back,” my mother back and so forth. It’s amazing. Life-changing.

Patrick:  I totally get the whole Ramen thing.

Terri:  When it’s important, we’ll figure out a way to come up with the money to do it.

Patrick:  As we’re coming to the end, we want to talk about what you think are some next steps. What are some things people should be looking at and doing, even to prepare and make sure they’re a good fit for you?

Terri:  Going through the information on the website. If you fit most of those categories, which the majority of people over 30 do, they’re really a good fit. Anybody who’s feeling any of those symptoms that wants to feel better, doesn’t feel like they’re themselves anymore and they want to get that back.

Moreover, a lot of people are really concerned with preventative medicine. We didn’t have time to get into it. These therapies and hormones in general, and especially testosterone, have been showing amazing studies with Alzheimer’s disease protection – 70% reduction in men – bone density, osteoporosis, osteopenia protection. I have many patients who have reversed their ostepenia and osteoporosis in my practice. Breast cancer protection. This is one of the biggest fears women have with regards to hormone is breast cancer. Testosterone protects the breast. Hundreds of studies show this.

There are so many more that we didn’t even really talk about, but in prevention, especially people who have a strong family history of some of these disease processes, they’re really looking at keeping in balance for preventing an overall healthy aging.

Patrick:  The fact that you basically go in once and every four to six months has got to be a big relief.

Terri:  Two to three times a year. We figured out it was less than a Starbucks coffee per week.

Patrick:  That’s the ticket. I’m sorry, Starbucks, but you’re not going to be a sponsor of this anyways. Terri has got a great service. I encourage you to call her, visit her website, and schedule an appointment. If you’re exhibiting any of the things we’ve talked about, you need it.  I know I’ll be calling her next week. You should, too.

Terri, thanks so much for being on the show.

Terri:  Thank you so much. Always a pleasure.

Patrick:  We’ll talk to you all next time as we do more with The Business Spotlight. I know that there are a lot of business owners who really need their story told. Thanks again. We’ll talk to you next time.

Patrick:  Welcome to the Business Spotlight. I have a great show for you today. You’re going to love this. My good friend, Michelle Barr – I want to say that she’s a coach but that would be a way understatement. She’s one of the best co-creators I think I’ve ever met. She has the talent to help you get where you want to go. When I say that, I have to tell you, it’s in a way that very few others have that ability.

She started as what I call a big mercy and now she’s a huge exhortation, which basically means she’s a transformational coach. Thanks so much, Michelle.

Michelle:  Thank you.

Patrick:  I’m really excited about today’s show. I want to get into your story because you started in a feeling world, so to speak, and now where you’ve come to where you’re changing lives. Tell me your story. What’s the route?

Michelle:  My story is I came to that point where I realized I was creating my life by default. I had the job, had gone to college, had the husband, the kids, the house, and the other pieces of my life didn’t look that great. I was in a marriage that was not good. I had a lot of toxic environments and relationships around me, and I wanted to start creating my life – a life that I loved. It was a big shift for me. I’ve always been a healer and a helper, so I’ve had this journey of coming into that in different ways.

Patrick:  You started in the mental health arena, didn’t you?

Michelle:  Yes, I did. First I was a mental health therapist. I went into hospital psychiatry, and while there, I wanted to bring in the spiritual aspect and really address that with people as part of these healing crises that people were going through. Then I went to seminary and I became a hospital chaplain, and from there, I’ve moved into blending a mix of all of that so that I work with people on the physical, mental, emotional and spiritual, and have made my way to now doing a lot coaching, speaking, teaching.

Patrick:  That’s one of the things I’ve been really excited about because you really take people through a very laser process that helps them break through the stuff, whatever that might be, in any area of their life. The thing that I was so surprised with is that you started in a spiritual dimension of ministry to people. Even to the point that you told me that people in the mental institutions would calm down just because they were near you?

Michelle:  They did. I have a way of working with people, with their energy, and really feeling people. I was known when I worked in the hospital in the psychiatric unit to go talk to and be near the hostile or violent patients and they would calm down.

Patrick:  The one thing I’ve seen you do – I’ve seen you do it in many places that we’ve been associated with – is that because you’re such a merciful person, you are not just easily approachable but you can walk up to almost anybody and touch them in their spirit. If you want to call it energetically, you change people. The longer they hang out with you, the more stuff that changes in their lives. Tell me a story about somebody that you’ve been able to bring from one place to another.

Michelle:  I think what it is is I have an ability to get really deep with people and to go into those deep places with them. I have a client who was just rocking and rolling along in her life, and then her husband died tragically and that puts a whole new spin. Your job isn’t as important when you’ve got all these other things you’re building in your life. Suddenly she was alone, no children, her corporate job just started feeling like a prison to her. She came to me because she needed to find her spirit again and her purpose and she was facing, fairly young, all these years ahead of her. We worked together in my 90 Days to Transformation to really dig in and have her reconnect with herself.

There’s the transition; there was the time for grief, but also what is the joy there? How could she add that back into her life? Then people start transforming. A lot of people put transformation off for the future. When I show them how you can add little pieces of what you love and then it starts growing and multiplying, 90 days later your life looks very different.

Patrick:  That’s the thing that’s been so surprising to me. You have what I call a spiritual bolt cutting capability. It’s interesting because it’s not just the mental arena. It’s the physical. It’s the financial. You’ve helped people co-create amazing, amazing things. What are some of the keys to creating even some of the financial freedom that people want?

Michelle:  What I find is money ends up being a big issue, and we have a lot of emotional and mental things around that. There’s a lot of mindset work. Overall, when people come to me, the basic thing is they’re operating out of their patterns, their thoughts, their behaviors and their beliefs, and they need to really get in touch with that and make that conscious.

I always say what’s unconscious is driving the bus anyway, so make it conscious. And whenever you start reaching for a dream or setting a big goal or intention, that’s when all your stuff comes up. Then we have all this mental and emotional clutter, and we can’t then get connected to that still small voice and that part of us that’s really us. I help people connect to that and clean out that garbage so they can start living more authentically, on purpose, who they are.

Patrick:  That is huge. Folks, today’s show, the Business Spotlight, is giving you some tips and tools that you can use to begin to change what’s up here and bring in what’s in your heart to create massive success for yourself.

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Patrick:  Welcome back to the Business Spotlight. I’m your host, Patrick Dougher. My guest today is Michelle Barr of www.MichelleBarr.com. It is a lot of fun today because you’re learning tools on how you can create the life that you really want.

Michelle, I want to talk about what you’re doing to create the success you’re having – not only for yourself, but for others. You’re doing so many great things for others.

Michelle:  It’s really important for me first to build community, build relationships and engage with people because when you start working with people at that more intimate level and getting into their mental, emotional and spiritual arenas – talking to them about their money, love and all of those things – you have to have a level of trust there. You build that relationship. I do a lot of engaging in relationship and building community. I’m a big connector of people.

I do that through my website. When you first come to my website, there are free resources so you can get to know me, get to know what I’m about and my work, and then I can start getting to know you. I’m very big on social media, on Facebook, and I’m actually there live every day engaging with people. I post a lot of motivational, inspirational. and thought-provoking things. I’m very big on that – just getting people to look at something, one thing, just a little bit differently that will start some new awareness.

Patrick:  And get them to engage with you. When you are working with folks, you’re doing a lot of different things. You’re doing speaking at conferences. What are some of the things that you’ve done that are like that? Speaking, this last weekend I know you were somewhere?

Michelle:  Yes, I go to a lot of conferences, so I can network and connect with people. I’m very big on investing in my continued personal and spiritual growth and development, and then modeling that for others. I love speaking on telesummits. Last week I was on Passion and Profits telesummit talking to people about merging the two I do a lot of radio interviews and things like that, just really getting the message out there and connecting with people. It’s something I love to talk about.

Patrick:  I know you’ve been on some really large ones. When I think of Passion and Profits, a lot of people don’t really understand how valuable it is to be operating from a point of purpose for your life. What are some of the keys that you install in others to get people to operate and live on purpose?

Michelle:  When you really connect with your gifts and your purpose, my belief is that’s what we’re here to do. for a lot of years, if you look at my resume, I did a lot of things that I can do but there are things that I’m made to do and until I stepped into what I’m made to do, I wasn’t fulfilled. There was always that hole and I would keep chasing that job. I’d end up stepping into any job and using my gifts even if that’s not what the job was for. I just see this awakening and this brightening of a life when people can live on purpose. I believe that our true gift – what really comes the easiest to us – is what we should be being paid the most for.

Patrick:  There are even references that say your gifts make a place for you. That’s what it sounds like you’re saying. You try to show people how to take their gifts, internalize them, use them and then offer them back.

Michelle:  Yes, I have some people who come to me because they’re feeling a calling and a purpose – I’ve been there – and they don’t know how to connect that, or that’s something they do on the side or they’re going to get to. They really need to start there and connect to their purpose. I have other people who are more firmly grounded in their purpose now but they have a belief they can’t make money at it. I help them create a plan and translate their purpose into a life plan and a business plan.

Patrick:  One of the other things that you’re exceptionally gifted at is helping people monetize that and change. It’s not just ministry that you don’t have to get paid for. It’s do what you love to do and send the invoice. That’s the thing, right?

Michelle:  Yes. I see so many people that want to use their gifts, and they have these beautiful gifts, and they’re not sharing them because they’re struggling so much. If you’re struggling just to pay your bills and get by, working long hours and you don’t love what you’re doing, you don’t have the energy for using your gifts, so you put that off.

Patrick:  Any clients that come to mind that really emphasize that process that you’ve been able to help somebody through?

Michelle:  Yes. I had a client recently who came to me with a very similar vision to where I was three years ago – I really knew right where she was – and wanted to use those gifts. I know because I ran my first business as a very expensive hobby, and didn’t make good business decisions. I was able to save her a lot of learning curve, the 18 months that I did that before I began creating a profitable business by sharing with her. I saw her big heart. That’s the first thing. But then to monetize it and make good business decisions while still having a big heart.

We’re givers. We want to give people who are hurting. You actually empower people rather than continue to see them as victims when you allow them to invest in their own self healing.

Patrick:  That’s a huge, huge thing. A lot of people don’t understand how powerful it is to invest in themselves. Not only [12.50 inaudible], that’s fine. But the fact is that if there’s not a free exchange or proper exchange of what I call energy – ow! You literally are saying, basicall, it keeps them in victim mode.

Michelle:  It does and I worked in victims’ services for a lot of years. When you’re seeing people as continually victims, it doesn’t serve them. There’s a place for that but you want to get them out of that cycle and into empowerment.

Patrick:  That is exactly right. We’re going to be talking more about who Michelle really is reaching and touching and who the message is for. You don’t want to miss it.

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Patrick:  My guest today, Michelle Barr, is literally sharing tools, tips, and techniques on how you can take your purpose, mix it with your passion, offer it to the marketplace and then send an invoice. I want to talk about who it is that you’re really trying to reach because your message isn’t just for everybody. It’s for people that have been stuck but need someone that can be that spiritual bolt cutter. Would that be fair enough?

Michelle:  Yes My gift is really helping people get unstuck and get into action. The minute we get into action, all our stuff comes up, and we won’t know what’s really there – what those beliefs are, those patterns and programs – until we get into action. I’ve seen people who have been stuck for years. I work with people first that know they have a purpose. They believe they have a purpose, even if they’re not yet connected to that. I help them get reconnected with themselves.

I tend to get a lot of people, either a major transition like the client who had the death of a husband, or another client of mine who had worked at the same job for over 30 years, and just loved the structure and routine and was going to retire soon. She hired me to help her in that transition to what her life would look like after that. She was ready to finally explore these gifts that she had not been using in that marketplace.

Either transition of any kind or trauma. I used to work a lot in crisis and trauma, so I can go into those areas with people, but I’m also saying now let’s move forward. Let’s process it, heal and move forward.

Patrick:  You really have a gift of changing somebody’s mindset. I’ve seen the effects of what you teach. Recently we saw something where you said, “This is what I want,” and you were able to create it. I think showing people that – how to create things – is a way cool idea. Tell us a little bit more about that process for you and maybe some people that have been through it, other people that have been through you 90 day program and what’s come out of that.

Michelle:  That’s what I love the most, when people come to me. I think about one recent client I had; I connected with her through Facebook. She lived in Scotland, way far away, and yet we were able to make this connection and work together for 90 days.

She just came, and everything about her life was very heavy, and she felt very hopeless. I’m able to start creating those little mind shifts that you’ll just open to the possibility. Ninety days later, she had quit the job she hated. Once you start opening and allowing and creating (she had three huge job offers come in, took a new job), you start designing your life which is a big piece I’m about. She took a new job that was going to pay her a lot more, let her work from home on her own terms so she could take care of her special needs son.

She had been trapped in this job where people were just abusing her. Just to see the transformation, she started opening up, adding things like going out with girlfriends again, doing things for herself, taking a course. She finished her MBA which she had been putting off that her job was paying for during those 90 days, then got a huge new job offer, created new relationships with her son. All our relationships are mirrors of what’s going on inside of us. This starts hitting your entire life and all the pieces at once, creating a vision of what you want to live.

Patrick:  What it sounds like is, not only are you that stone in the pond that finally gets the moves, you actually continue and amplify those things out so that people begin to not only change the way they think, but then all of a sudden the opportunities they see. Then not only the opportunities they see, but they create moments of new opportunities that are available to them – change their life.

Michelle:  Exactly. Once you change the mindset they start seeing opportunities that they didn’t see before because their beliefs wouldn’t allow it, just that heaviness and loss of hope.

Patrick:  Do you have a name for this 90 day program?

Michelle:  I do. I call it 90 Days to Transformation. The power of that is week after week, I don’t just get that initial movement; I help coach people of what starts happening as you start moving because you’ll have all kinds of things happening. We’re touching base every week and they have access to this whole success library of tools, resistance remedies, coaching tools, mindset makeovers, activations. They’re working on all of that at once.

Patrick:  It really is a massive shift in just 90 days. Do they have any follow up with you after that? What are some of the keys that you use to keep people on track and on target afterwards?

Michelle:  I’ve been working with them during those 90 days to give them the tools and to teach them how to use this process for themselves so they can continue to do that. I’m available to continue with them. I do that with more individual coaching or putting them into mastermind groups, small groups, where I can then coach as a group. The other thing you want to do is plug into communities and start supporting each other and empowering each other.

Patrick:  That is awesome. I know that one of the keys to really being successful with a coach is having that person working with you, ongoing. We’ve gone through a couple of different segments here where Michelle has gone through and here’s what she does, here’s how she does it, here’s the systems that she has in place. I want to get in to what she really does to connect with folks and what the experience is going to be like.

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Patrick:  My guest today, Michelle Barr (www.MichelleBarr.com), has been sharing how to find your purpose and your passion, and send an invoice. Really walking into a space, creating a space in your life where you’re free to be who you were designed to be.

How could somebody connect to you? What’s the experience when they do?

Michelle:  A lot of times people will first come to my website. I have a great free 21 day e-mail course, and people will go through that first and start seeing what’s possible and also get a feel for me. At that point, I start engaging with people. I love social media. I’m on my Facebook page, and between that, I’m really there showing up live every day and engaging. My website is very dynamic. I’m putting articles up, resources, video, audio. I just finished a free ten days of transformation. I do things like that – giving people content to get them moving.

What it looks like then is when you decide you’re ready for that 90 Days to Transformation, we have a conversation. People contact me and we have a conversation and see what’s a good fit, and see if people are ready to get started.

PatrickWhat’s the e-mail address?

Michelle:  My e-mail address (and it’s on my website under the ‘Contact’) is Clientcare@MichelleBarr.com. You can click on that on my website at MichelleBarr.com and then send me an e-mail. We’ll get you scheduled and we’ll have that complimentary consultation and just really talk, and I’ll start looking at what’s going on, listen and see how I can offer support and guidance.

Patrick:  When that process begins, the first couple of weeks, just really trying to set vision? What’s the process begin to look like?

Michelle:  I have a process where the first thing I do is I focus on the now. We start right where you are because everything that’s showing up in your life that you don’t want, and not showing up in your life that you do want, is clue. We start there and then we start unraveling to some of those core issues. One of my gifts is people will say, “Here are all the things that I don’t like in my life,” and they see no connection. I start seeing those patterns. I start raveling it down. We’re all acting out just a very few core issues, and we’re just acting them out in different ways.

At the same time that we’re unraveling that, I’m also wanting you to start moving forward. Some people really want to baby step, and I can do that, and then I attract big action takers. I really personalize and individualize this program at the pace that you move, because you’re under more stress, you won’t get the creation results.

Patrick:  The biggest thing that I see that you do – and I really encourage you to connect to Michelle in this – is that she has the ability to see through your own noise and help you get where you really want to be. That may sound a little odd, but the reality is that once you really engage and get into this process, some of the head noise that’s keeping you back from where you really want to be, she clears up.

That’s the thing that I hope people will see and will contact you and get into your program because I know your program is affordable. We’re not going to give pricing right now because it’s irrelevant. The biggest thing is that if they want to connect to you, they can. They can connect to you at your website, and they should connect to you on Facebook.

Michelle:  Yes, I’m at www.Facebook.com/MichelleBBarr.

Patrick:  Michelle B. Barr there. Is that your business page or is that your personal page?

Michelle:  That’s my personal page. I have a business page also and you find that www.Facebook.com/MichelleBarrUnlimited, and all of my social media links are at www.MichelleBarr.com. So if you come to MichelleBarr.com, you can connect with me there.

Patrick:  Very good. I’ve seen the results of what you’ve taught others. I know one person in one of the networking groups heard what you had to say and she began to step out, and her life has changed very rapidly. The thing that’s so important, is that so few people really will take action, but those that do will get results. The more actions you take, the more results you take. If you’re taking the proper action, you create the results that you want, don’t you?

Michelle:  Yes.

Patrick:  You’re really good at identifying what the proper actions are.

Michelle:  Once you’ve cleared the mental and emotional clutter, you get inspiration. You get reconnected and take inspired action. I don’t want people just going out taking a bunch of action. I teach people to take that intuitive and empowered action.

Patrick:  That is really a key, isn’t it?

Michelle:  It is.

Patrick:  What would you want people to really know? What do you want them to do?

Michelle:  I really want people to look at whatever is going on right now and determine what intentions they’ve recently been setting. An intention is so powerful, and a lot of times we’re throwing out a lot of intentions without being conscious of how powerful, then we start getting results. Before you take action, really connecting, getting connected to yourself, but be ready to take action. As soon as you ask for something, the universe starts giving you these opportunities, and what I see most is when the opportunity shows up, people don’t step into it.

I challenge people to see one opportunity that comes your way and step in to it, and that’s how things start happening.

Patrick:  I know I’ve seen it with some of the things that I’ve watched you create, and you create it like that – it’s magic. It’s just amazing. I love working with you and I appreciate the work that you’re doing.

I will encourage you, folks, of the people that I’ve had on my show in the last few years, I’ve never seen anybody like Michelle that can create the results that she does. The cool thing is we only create the results that she does for you.

By all means, connect with her. Go to www.MichelleBarr.com and get involved in her 90 day program. 90 days, hello, it’s not that much. This is the Business Spotlight. I’m Pat Dougher. I’m so thankful for you guys watching. I know that if you engage with Michelle, you’ll get the results you want. Thanks again and we’ll talk to you guys next time.

(214) 954-4135. LRMLaw.com  Cleve Clinton’s blog is  TiltingTheScales.com is more tongue-in-cheek legal humor.

Cleve Clinton Attorney of Looper Reed McGraw PC on Business Spotlight

Patrick:  Welcome to the Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today.

I’ve got a litigator. It’s kind of funny. Have you ever heard of somebody that says, “Yeah, I like to play with mavericks. They’re in my field. I like to chase them down, I like to represent them because usually the guys that think big, plan big usually fall in big do-do.” Cleve, thanks for being on this show.

Cleve:  My pleasure.

Patrick:  Your law firm is Looper Reed & McGraw, right?

Cleve:  Correct.

Patrick:  When I think of mavericks, I imagine you probably have handled some doozies to come up with that. Tell me something about what you’re doing.

Cleve:  A classic maverick is an entrepreneur. He or she is someone who has posed himself up by the beach, drives every morning, they’re the chief cook, bottle washer, they open the door to their business, they have hired all the employees. Often they’re the accountant, the HR personnel, the benefits personnel, they’re the managers, they’re the supervisors. Then one day the successful entrepreneurs grow up and their businesses grow up and they turn into successful businesses.

As that entrepreneur – that maverick – learns how to grow his business then someday he learns to delegate. When he or she learns to delegate, then they create a robust business that I have often described it as it rises above the radar screen of litigation and all of a sudden makes them a nice target for people to want to shoot at.

Patrick:  I know in our culture you can sue people for everything or anything is what it sounds like, right?

Cleve:  Absolutely.

Patrick:  What are some types of people that you’ve really been able to help? I’d like to hear some stories, because there’s nothing that tells people more about what you do than a couple of good stories.

Cleve:  There’s one client who is in the electronics manufacturing business. It’s a small industry, small number of available customers, and it was not uncommon for them to have a customer come in, make big promises of big orders and want a low price. In order to deliver the price they need to deliver inventory. They need to purchase inventory in quantity so they too could in turn pass over the reduced price and the customer would intentionally (or unintentionally) end up with the large order that would not be filled, leaving my client with an unusually large amount of inventory which was then burning against their line of credit. Tough situation.

Over time in a long time of representing this particular client, I’ve persuaded them to enter to a manufacturing services agreement. The purpose of which was to sit down with the customer on the front end to eliminate what’s often called in the Uniform Commercial Code a “battle of forms.” I send you a request for purchase, you send back to me a purchase order, I send back to you the invoice and so forth. Each one of those documents takes precedence over the other.

In this particular case, the customer and my client agreed that they would enter to the manufacturing services agreement. The master agreement would control whatever the form said. The result of which was one of the clients that the customers that my client had had an inventory run up of over $750,000, and because of the services agreement they were able to persuade their customer that they needed to repurchase the inventory to the tune of three quarter of a million dollars. It was very successful, and it was done without the necessity of litigation. In fact, I really didn’t even get involved.

Patrick:  That’s awesome. I know that in the last few years with credit drying up the way that it has, it’s been probably a bit of a nightmare for a lot of businesses to try to get a good price, but yet it’s like, “You’re going to pre-pay for this stuff, right?” What else are you doing for your clients that is really setting you apart as an attorney?

Cleve:  That’s perhaps the preparation of the fix the problem after it’s already left the door.

Patrick:  The fire is going!

Cleve:  Right, which is the time you get called more often than not. The house is on fire, could you please send over the fire truck – or better yet, the fire prevention company to stop the fire?

Patrick:  That’s right. The insurance didn’t work.

Cleve:  It’s a little late. I regrettably had a couple of clients that did not manage to execute a will. In one case, the family was expecting that the normal course of the delivery of the estate was going to be taken care of easily. Instead, there was a girlfriend that showed up with an alleged will. The notary public on the will we were able to track down and find out that the notary had, in fact, not signed the will. That was gone. That was a little litigation that worked out well.

Patrick:  That is excellent. I want to really look at who’s the ideal client for you because I know that you have a specific qualification. They need to be somebody that’s kind of a mover and shaker, and really get into what their experience with you is like as far as how to engage, how to connect, and what to expect all the way down the road.

This is the Business Spotlight. The show is really about having successful business owners tell their story, to show a different story – a successful story – in the workplace today. I’m Pat Dougher, we’ll be right back.

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Patrick:  Welcome back to the Business Spotlight. I’m your host, Patrick Dougher. My guest today is Cleve Clinton. He’s an attorney in the DFW area and he loves to play with mavericks – as in represent them because usually they get into the biggest mess.

So Cleve, thank you so much again for being on the show, and I really want to get into more of who you serve. Who’s your ideal client?

Cleve:  My ideal client is a maverick. It’s an entrepreneur. It’s someone who owns their own business and they’ve built their business up into something that is larger than themselves. They’ve delegated much of their responsibilities to other people, they have probably three or four managers, they perhaps have an accountant on board, perhaps an HR manager and they’ve got 50-100 employees or more.

Patrick:  When you go to work with those people, what’s the process that you walk them through?

Cleve:  Often they come to me when the house is on fire, so my goal when everything is falling around their ears is to sell them a little peace of mind. That’s the number one thing that I think all of us are looking for. How do I know that everything is going to be all right? That’s generally very easily obtainable, certainly once you can identify what the problem is and then you can identify what the goals are going to be. Once you’ve identified that you’ve got a goal in mind, then it’s just a process of getting to the goal.

Patrick:  How does an engagement start? Somebody has been served with some sort of papers, they call you and go, “Bail me out” or “Help me!” Is that typical?

Cleve:  One case that I had recently was a case where a client had been served with papers. The bank was trying to collect money from them. They contended that the bank should’ve provided a line of credit to them and did not. As they talked more and more, we delved into their records. Inevitably the process is to both understand the client’s dilemma and then to encourage them to go find all the documentation that supports – or is the problematic even – so that you can deal with whatever the problems are for their position.

In this particular case, the client kept insisting that they had reached an agreement to extend their letter of credit and, in fact, we found e-mail exchanges between the lawyers that we believe were sufficient to support an argument that the contract had, in fact, been completed because of the authorized agents – the lawyers were agents for each of the parties. Their exchange of e-mails we argued created a completed a renewed and amended letter of credit. The result of which was that instead of the client being in the fault, the fault was the bank’s.

Patrick:  Wow. I bet that didn’t go over too well at their office.

Cleve:  About $12 million worth of not too well.

Patrick:  Sweet. Wow.

Cleve:  That worked out very well. The client was pleased and it put us in the position to work with the bank to more favorable terms, shall we say, for a business divorce between the parties.

Patrick:  I completely get that. I’m just curious, though, do you spend your time in court or is it mostly in negotiation? My background in watching attorneys has been it seemed like they were always trying to negotiate out. What’s your experience?

Cleve:  That’s a great question. Many of my clients – entrepreneurs – would rather not spend much time at the court house and they don’t understand what lawyers are doing banging around at the court house spending a lot of their money in cost and expense at the court house.

On the other hand, the circumstances sometimes require it. The ultimate goal is to come up with the right tools that put you in a position to get the best result as fast as possible. Time really is money, and so the faster you can get to a good result, the better the result probably is going to be and the more satisfied the client is going to be.

Patrick:  Absolutely. I know that time kills deals, or it probably in your situation just adds cost. How would someone connect with you if they want to get a hold of you?

Cleve:  To get a hold of me, you can e-mail me at cclinton@lrmlaw.com or you can go to www.TiltingTheScales.com. We do two articles a month. We’re likely expanding that to go into more, but our goal is to provide business insight with a little bit of humor into legal issues that effect business owners, much like the mavericks that we like to represent.

Patrick:  I wouldn’t doubt. I’m sitting here just thinking, when somebody does connect with you is there a process that you walk them through or a system that you enter them into?

Cleve:  Classically, the starting point – you wouldn’t believe almost every client is to get them to sit down and figure out what their problem is and what is it they think they really want. Then my job is to try to tell them in as polite and perhaps as encouraging words as possible whether I think I can deliver them. For example, it’s not uncommon for me to say, “I’m sorry, dueling was abolished a couple of hundred years ago, so that’s not an option. We’ll have to go to option number two.”

Patrick:  Oh, I totally get that. Your website again is?

Cleve:  The website is TiltingTheScales.com.

Patrick:  Then your firm’s phone number?

Cleve:  (214) 954-4135. LRMLaw.com also gets to all the lawyers in the full formal extravaganza form for the law firm. TiltingTheScales.com is more tongue-in-cheek legal humor.

Patrick:  I get it. This is the Business Spotlight. Cleave, thanks so much for being on the show.