Paul Salfen on The Business Spotlight TV Show talks about how he has been able to interview the greats like Tom Cruise, Harrison Ford, Angelina Jolie and many of the biggest names in movies in the past 30 years.
http://paulsalfen.com/ Paul Salfen talks about his ability to interview greats like Tom Cruise, Angelina Jolie, Harrison Ford and others on The Business Spotlight TV show hosted by Patrick Dougher. Other guest experts are Marc Harty http://www.30minutepr.com/ and Kathy Brandon http://readyforhappiness.com/ .
Paul says that you can connect with him on his website or almost any social media out there. His calendar stays packed and his email is full but you will get a response as soon as he can get it. Let us know what you think of these shows and how we can improve them. I do monitor the comments so if you have good input I will post it. If you spam me I will not include it.
It was a great third part of the interview that will be aired Feb 14, 2013 on UAN.
The Business Spotlight with Kimberley Doom of Lloyd Ward & Associates.
Kimberley Doom shares her story as an attorney with Lloyd Ward and Associates. Lloyn Ward & Associates is Business Law and Family Law boutique. Kimberley does a lot in the Family Law area, serving Texas. Most of her clients are the the Dallas/Fort Worth area. Special guests on the show are Marc Harty www.30MinutePR.com and Kathy Brandon at www.ReadyforHappiness.com a social media and speaking company. Hosted by Patrick Dougher.
The Business Spotlight Predictions in Media Marketing in 2013
Patrick: Welcome to the Business Spotlight. I’m your host, Patrick Dougher. We have a really exceptional show today in that it’s a new beginning for us. It’s the beginning of 2013 and we thought we’d add some extreme value.
The show has gone to a weekly format. Each week it will show up about the same time and then it’ll also show up on other forms of media – YouTube and almost every other video channel that you could imagine that’s out there. We’re going to be bringing on a guest that will always add value to you. I imagine that most of the people that will be attracted to this show will be business owners or mid-level managers or somebody that would have a decision-making capacity within their company because there’s going to be information brought that will help them.
The guests each week will be special individuals that have something to bring to you, the audience, that’s either a skill, a service, something of that nature that they’re doing what I’ll call best practices. Maybe it’s an author or speaker or it’s a business owner or founder, chairman of some corporation that we bring on here to let them tell their story, and then let them also gain some good information – some instruction – from some of the other specialists that I’ll call on the show to be an aid, to be a help.
You’re going to really enjoy today because we’re going to talk to one of the co-creators of the new version of the Business Spotlight. My first guest, if I can call him that, is actually one of the executive producers of the show. Luis Estrada has been in the movie industry, in the media, for like 30 years.
He’s done everything from as he likes to say from Top Gun to Naked Gun and everything in between, but even beyond that he’s also worked as a producer, a writer, he’s created his own films, he just recently finished a movie that he created both English and Spanish simultaneously. I was really excited to hear that unique, special talent.
I know that he’s also worked for companies that some of you might recognize as Ted Turner’s company, and he opened and ran so much of Latin America for the TNT Network, and there are several other companies.
I’ll let him begin to illustrate those and talk about those. First off, Luis, thanks so much for being on the show.
Luis: Thank you for having me.
Patrick: You have been in this industry forever. You have worked on so many different projects, but you’ve also worked with some of the biggest names in the industry. I think you said at one point you were third down from Ted Turner. Tell me a little bit about your path.
Luis: A little bit about the path – I’m originally from Los Angeles, California. If you’re in this business, you’re surrounded by it. Also, it started off in the radio business then got into a small production company. I worked for faith-based programs as well for different channels and then got lucky and was able to land a staff job at Paramount Pictures. That’s where the Top Gun and the Naked Gun comes in and everything in between.
But back then we used to make about 12-13 pictures a year, where now maybe one or two is what they make. Back then Paramount still made pictures that were maybe $6 million or $7 million, while now you don’t even start talking at that point. Of course, Paramount makes pictures that are $200 million now. Thus, the reduction in production.
I went on to Hispanic business, which is the Telemundo station in Los Angeles. I did corporate videos for the gas company and a variety of different things. I created a few pilots for television that unfortunately didn’t make it, but we did create them and pitch them. I was lucky enough to go the USIA (United States Information Agency) and worked with them.
Then the opportunity came up to open Latin America for Turner Broadcasting. I was head of Creative Services for all of Latin America, 32 countries, in three languages – English, Spanish, and Portuguese. We launched TNT. We branded them as well and we launched a Cartoon Network and helped launch CNN en Español.
Then off to Hollywood again, I went home and I worked with a company called Friedland Jacobs. I headed up their Latin America Division. For Friedland Jacobs, we’re the agency that worked for CBS News, we worked for ABC, we worked for Fox, Universal – pretty much all the big guys we did a lot of promotion for.
Then back to Univision, back to that area, then here to Texas which brought me to Hispanics Television Network and then onto other things. I worked with a novella with Fremantle and on and on. During all this time, I was doing private projects – documentaries, motion pictures, corporate videos, anything you can think of.
Patrick: That’s how we basically connected. When we first started talking about the Business Spotlight and taken it to another level, a guest on the show basically gets a marketing machine. We take the show, we market it out on 30 different video sites beyond the local DFW area, which is a wonderful area.
The thing that you want to do is realize that a guest to sit at the table here gives a tremendously powerful tool for you for years to come. The last I checked we had over 40,000 video links and when we come back, we’re going to be talking further of ways that we can help you on the Business Spotlight. We’ll be right back.
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Patrick: Welcome back to the Business Spotlight. I’m Patrick Dougher. Today we’re doing a very special different kind of show. You can call it a pilot. The idea is that we’re re-launching the Business Spotlight with additional resources, is what I would call them.
I introduced you to Luis Estrada in the last segment of the show, and there are four different segments to the show. What you’ll see is that we’re trying to bring more value for being a guest on the show.
My guest in this segment, we’re going to be talking with Marc Harty. Marc is the CEO of MainTopic Media. He’s been in the media industry for 25 years-ish and has worked on everything from working for a major PR firm all the way to having his own. And really what’s been exciting is to see him create his 30MinutePR.com site, a training for PR. That’s the largest library of video on the Internet today. I’m really excited to have Marc Harty on the show. Thanks.
Marc: I’m really glad to be here.
Patrick: We have done a show before, so this is old hat for you. But the reason why I wanted Marc on the show is because as a PR specialist, every show will get a lot of press interest. You’re going to shine them, aren’t you?
Marc: Absolutely. One of the things that I think people are a little bit surprised about is they have their own idea on what PR is, and yet today – we like to use the term “digital PR” – there are so many ways to get your message out outside of what you traditionally think of.
Patrick: One of the things that I noticed a couple of years ago – and this is why we do so much more with the show today – is because I noticed that our children and this generation is watching TV on the Internet. So the TV over the airwaves is great, but why not make it permanent, let their 15 minutes of fame stay? With the press release and the promotions that you use, what happens with a show now?
Marc: Say we’re doing a press release for this particular show. We can embed an excerpt of the video actually into the press release. I’ve got a chart – a graph – that shows that I think people think of press releases as text. What their chart shows is that you add multimedia element. So you add an image, you add video, you add downloadable files, you add social media integration. Now you’re going from a press release being viewed a certain number of times to ten times the number of views.
Patrick: We’ve got the view thing going right now. We call that picture of what you’re talking about?
Marc: Yeah. Basically that is a growth pattern. The bottom isa text-only press release. What it’s showing is as you add other visual elements, whether it’s an image, an attachment, a document (you can attach files to press releases now), a video (we mentioned you can embed a video) that the number of views increases. What does that mean? It means you’re reaching a greater audience. The more people that see your release, obviously the more likely they are to act on that message.
Patrick: Excellent. I know that when we talk about this next year, 2013, all of us brought some predictions on what we figured would be integrated into this year. You had some really excellent ones on the ways that PR was going to help. Tell us your predictions.
Marc: We’ve already talked about prediction one. Prediction one is visual PR. Think about PR visually. There’s an important reason for that. It’s because we’re overwhelmed by information and I think the majority, maybe 60% of people, prefer to process information visually. It’s a reason that they say a picture is worth a thousand words. So wherever you can, add that visual element to a press release. That’s going to continue to increase. That’s prediction number one.
Prediction number two – have you ever heard of the term “newsjacking”?
Patrick: I have, but I don’t know if our audience has. What’s newsjacking?
Marc: Newsjacking is where you insert your message or your story into something that is trending – a current event. Can I give you a quick example?
Patrick: Please.
Marc: A couple of years ago there was a story. It captivated the media for days and days and days on end about miners trapped. It had a happy ending. They were rescued. Oakley, a sunglass manufacturer provided sunglasses for all the miners. It’s a happy ending, and then a happy ending to the happy ending. They came off as a good corporate citizen. That’s a good example of a good newsjacking. But it is kind of a high-risk, high-reward strategy. You don’t want to insert something that’s going to backfire.
Patrick: As we go into the next segment and as we go into the next few versions of our shows, you’re going to learn more about what I’ll call Marc’s thunders and blunders in regard to the client. When we look at the Business Spotlight, it’s here to help you or your business. We’ll be right back.
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Patrick: Welcome back to the Business Spotlight. I’m your host, Patrick Dougher. Again, we’re doing a rather different show today with my new talent that are going to be helping the business owners that are on the Business Spotlight to grow their business – I want to say exponentially, but let’s just say rocket style. Because the idea is that we want any guest to be on the show to have a very quick response of growth in their business and then we want to continue to help them get their door swinging and phone ringing.
This part of the show we’re going to be talking about social media. I know a lot of people look at social media and some people hate it and some people love it. It just depends on how involved you are in it. Some people look at it as a massive waste of time and space, but then when you recognize that there are a billion people on Facebook alone, you have to acknowledge that there’s an audience that’s hungry for it.
Some of the predictions that I see coming this year are things where the media and the social media are going to be connected at a greater level. I fully intend on taking this show onto social media live at some point as soon as this can be done.
My guest today is a social media expert, Kathy Brandon who has cracked the code for learning how to take social media and use it in such a way that it creates a real ROI for her clients. That’s been the secret ingredient that most people in marketing have not been able to figure out. Would you agree, Kathy?
Kathy: Very much. Thank you so much for having me on.
Patrick: I’m so glad to have you here. I want to get into some of the things that you’ve seen, some of the predictions that you have, and some of the ways that you are going to be a benefit to any guest that’s on the show.
Kathy: Awesome. Which would you like to start with first?
Patrick: Let’s start with your predictions.
Kathy: My predictions are a lot of fun. The first prediction I have for 2013 is your consumer is tired of you telling them what to do. We’ve educated our consumer, so now our consumer understands that they’re knowledgeable. They’re educated. They can go to the Internet and they can find what they need. So for them to come to your social media or blithered by your Facebook post telling them what to buy, when to buy, how to buy, that’s old school. Stop it.
Number two prediction, it’s all about the visual story. Nobody wants to read. Even the people who want to read don’t want to read. What you have to do in social media – and this goes into a lot of what Marc was saying – is not only do you have to blog, you have to write, but you also have to paint the picture better in visual representation. Your videos can’t be long. They can, but they do need to be short. And your visual representation of what you’re saying needs to be powerful, spot-on. You have about 30 seconds to get someone’s attention as you scroll down their page.
The third prediction is you have to drink your own Kool-Aid. If you’re out there telling people what to do in their business, if you’re out there telling people how to do things then you have to drink your own Kool-Aid. People are so smart now and we’ve done the educating. So now, we have to come out and we have to be authentic. As a business owner, you have to reveal where your shortcomings are. People want to hear the human side of success.
My prediction about ‘13 is let your freak fly, be unique, and be authentic because that’s what is selling in 2013.
Patrick: How will you help the clients that are on the show to – I don’t want to say “get their freak on – but get their freak on?
Kathy: What we’re going to do is we’re going to spend a little bit of time with the guest before we get on the show and we’re going to drill into them to find out exactly what their unique freak is. That’s what we’re really going to display with the show when they’re on the show. We’re going to drill that out and we’re going to make sure that the audience can see that, just like you did with the Turner Network and all the success you’ve had.
Something else we’re going to do is after the show is over we’re going to give our guest a social media blitz. Not just “Oh, you need to buy from our people,” but here’s what makes this person out of the 100,000 that you could hire unique. We’re going to make a call out to the people who truly demand that unique solution, as opposed to just throwing stuff out there and seeing if somebody buys.
Patrick: That’s really good. When we look at the other aspects of taking a client and setting them into the mix, the thing that I’ve noticed is that if we don’t integrate everything we do, everything the show says with their own marketing, their own social media, their own website, blog, whatever we create the content, then we’re missing it. I think you’ll have greater impact because I’ve created 40,000 video links. I know that it’s out there but I want more.
Luis: But it’s supported with that content is what she’s talking about. Because if you go away from their brand, if you go away from their message, then you’re just going to confuse the consumer. So now you’ve got to follow that. That’s why it’s important that as the guests come on the show that you talk to them, understand their message and then make sure, like you said, which is perfect to drill that out of them because then that will reflect on video much better and that makes sure they also understand their message, too. Sometimes they’re confused about their own business. But that’s very, very important.
Patrick: I so agree. As we wrap up this show – we have one more segment – but we’re going to wrap up with some predictions that Luis and I have as far as where the TV and media and video is going and how this show can help you in the local area, and even international area, to grow your business fast. We’ll be right back.
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Patrick: Welcome back to the Business Spotlight. I’m Patrick Dougher. We’re finishing a special event today with the re-launch of the Business Spotlight in the DFW area. The show airs weekly. Every week we’ll be bringing new guests to share ideas, tools, tips, best practices from authors, speakers, founders, CEOs of companies in the DFW area especially, but I know that we’ll have people flying in from around the country. The one thing we want to do is make it more interactive.
Luis Estrada is on this segment. Luis, what are some of the predictions that you have for media? You have seen media go from it expanded in its audience for up to 50 years and in about three years ago it started to contract. What’s happening?
Luis: It’s really not contracting. What’s happening is it’s diluted because if you look back in the 1950s and you had one or two or three channels and most televisions weren’t even on until 3:00 or 4:00 in the afternoon and they started running cartoons, and as you go through the 70s and all that, a lot of people were loyal to certain networks.
It’s kind of like if you’re Chevy guy or a Ford guy. It was ABC, NBC, or CBS and then depending on your market usually had a couple of independent stations and if you’re lucky, a Spanish station. But now what’s happened is cable came in. TED’s idea was it’s like a magazine rack. Cable is going to give you just cars, it’s going to give you just cartoons, it’s going to give you that. But you still had to go somewhere. You still have to go to that channel to get what you wanted.
Patrick: To rent the attention.
Luis: Exactly.
Patrick: And you got less commercials.
Luis: You got less commercials back then. Now what’s happened is you’re in full control of your entertainment. That’s evolved where people now aren’t loyal to networks. They’re loyal to shows. That’s why you see Law & Order all over the place, because people love Law & Order. Now what’s even happened is you don’t have to switch around and we’re going to go to USA Network or TNT or whatever to get Law & Order. Now with Netflix and everything else, guess what? You have control when you watch it, how you watch it, stop, go.
Patrick: And you watch as many as you want. You watch them back-to-back. It’s the podcast model, so to speak, where everything is on demand anyway.
Luis: What the consumer wants is full control of their time. That’s what we’ve gotten now.
Patrick: Where do you see it going?
Luis: The issue with marketers today, to get a little bit into what the show is about and getting people here is that you have to cut through that clutter. That clutter is even bigger now, because whatever your product or service is, you’ve got to have that media mix.
You could still do traditional things, depending on your budget. You could still do billboards and print that kind of thing, but if you’re not on social media, if you’re not doing PR like Marc said, you’re not going to reach the same because people aren’t going to print as much. People aren’t going to those places. You’ve got to find those people. And guess where they are. They’re on the Internet.
Patrick: The other thing about it though – and this is something that Kathy said that I thought was excellent – is that real and authentic is becoming a big deal. People know that anybody can sit behind a mic or in front of a camera and they’re an actor. But if we bring real and authentic content that shines a light on exactly who the person is at their core and as the good person that they really are, now all of a sudden we’ve engaged somebody.
Part of my prediction is that it will get even more engaging. Stuff like this will go on live on Facebook, live on Ustream or whatever. People will be able to give feedback and questions. I’ve seen that in some of the sports things already where they’re watching their Twitter feed or whatever.
Luis: Exactly. They’re watching their Twitter. The American Idol shows and all those kind of shows or contest shows will do that. That’s just it. Again, you have to think about the consumer. We talk about people wanting to come on the show. That person has to be sincere. They need to be passionate about their project.
Like she was saying, you need to drink your Kool-Aid. If you’re in that business and if you own your own business, you know you’re doing it 20 hours a day, you have to make sure that the person on the other side of the camera – that consumer, that client, that person – gets that, that you’re as passionate about what you’re doing and you’re going to do that for them.
Patrick: If you were telling the audience who to be on the show, you’ve seen it develop, we have a synergy between the two of us media online in a minute or so, what would you tell them?
Luis: What would I tell the audience? Really, it’s open to everyone. You could have a retail, you could have a service. The biggest key is that with this medium, what happens is you become the expert. Television and video is very, very powerful and if you are passionate about what you do, then what’s going to happen is you’re going to portray that to the audience.
If I’m in need of something, even legal services in the social media marketing and I see somebody on the show, I’m going to go “Wait a second. That guy (him or her) is passionate. I want to work with them. I want them to help me because I have a need.” That’s what I would tell people that want to be on the show. If you want to tell your story or you want to get more clients, this is a very powerful way to do it. It is not one dimensional. It’s a mix.
Patrick: That’s really good. As we go into this new format every week, bringing you more value, special guests that have a tool, a talent, a trade to offer into the marketplace as a whole, you can call me. Visit our website.
The idea about media is this: it gives you the ability to tell your story and have the authority of someone that is an expert. Let’s face it. We all grew up on TV. You see somebody on TV, you’re sitting there going “They must be the obvious expert.”
I’m Pat Dougher. I want to interview you if you’re a leader and really have a story to tell. This is the Business Spotlight, where you get to tell your story and make a difference in your marketplace. We’ll talk to you all next week. Thanks again.
Patrick: Welcome to Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today. You’re going to love it. Let me ask you a question. Have you ever met somebody who just has it going on? Whatever the “it” is, thing just happen. They show up in their life.
My guest today, you’re going to love her. Tonja Waring has a gift of being able to bring into life the things that she really wants. She’s figured out that secret ingredient and she wants to share so much of it with you. She started international Manifesting Prosperity clubs. She created whole coaching programs and speaking programs. What’s amazing is – and it wasn’t long ago – that she was what I call broken, busted. It’s a different way to begin, isn’t it? But I think most of us can relate to that. We’ve all been there. Read More…
http://www.davinci-veneers-dallas.com/ Mary Swift DDS of Dallas Laser Dentistry talks about the DaVinci Veneers that many of their clients get. Mary is on The Business Spotlight TV show every other month airing in the Dallas / Fort Worth area. One thing of interest is that clients come in from all over the country to have Doctor Mary Swift serve them with DaVinci Veneers. That is probably why her office was named the 2011 and 2012 Consumer Choice Award for Best Cosmetic Dentist in the area.
Call her office at 214-736-4697 located at 7515 Greenville Ave, Suite 810, Dallas, TX 75231
Transcript:
Tonja: Welcome to the Business Spotlight. I’m Tonja Waring sitting in today for Patrick Dougher. It is my pleasure to bring you Dr. Mary Swift, DFW’s 2011 and 2012 Consumer Choice for cosmetic dentistry.
One of the things I love about Dr. Swift is she has a very relaxed and calm personality that she exudes and she brings it into her office space. Join me as I welcome Dr. Mary Swift. Thank you for being here today.
Terri Suresh the CEO and Founder of Hormonal Health and Wellness in the DFW area shares the value of balancing your hormones. The most notable information to me was that men and women loose so much of the Testosterone after age 35 and that Testosterone is the Brain hormone not the sex hormone. That the mental fog so many of us get as we grow older could just be a lack of testosterone.
Visit http://hormonalhealthandwellness.com/ to learn more of Terri Suresh’s work. You can also call her office at (817) 328-8376
Transcript:
Patrick: Welcome to The Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today. You’re really going to learn something today. I was blown away as I looked into this topic and began to see just how much it impacts our world. We’re going to visit with Terri Suresh. Terri is the CEO and Founder of Hormonal Health and Wellness Centers in the DFW area. She has created a product and service and touches a lot of lives by use of hormone therapy. With that, Terri, thanks for being on the show.
Patrick: Welcome to the Business Spotlight. I have a great show for you today. You’re going to love this. My good friend, Michelle Barr – I want to say that she’s a coach but that would be a way understatement. She’s one of the best co-creators I think I’ve ever met. She has the talent to help you get where you want to go. When I say that, I have to tell you, it’s in a way that very few others have that ability.
She started as what I call a big mercy and now she’s a huge exhortation, which basically means she’s a transformational coach. Thanks so much, Michelle.
Michelle: Thank you.
Patrick: I’m really excited about today’s show. I want to get into your story because you started in a feeling world, so to speak, and now where you’ve come to where you’re changing lives. Tell me your story. What’s the route?
Cleve Clinton Attorney of Looper Reed McGraw PC on Business Spotlight
Patrick: Welcome to the Business Spotlight. I’m your host, Patrick Dougher. I have a fabulous show today.
I’ve got a litigator. It’s kind of funny. Have you ever heard of somebody that says, “Yeah, I like to play with mavericks. They’re in my field. I like to chase them down, I like to represent them because usually the guys that think big, plan big usually fall in big do-do.” Cleve, thanks for being on this show.
Cleve: My pleasure.
Patrick: Your law firm is Looper Reed & McGraw, right?
Cleve: Correct.
Patrick: When I think of mavericks, I imagine you probably have handled some doozies to come up with that. Tell me something about what you’re doing.
Mentored by The Secret Millionaire David Schirmer and Patrick Dougher talk each week on the keys and tools to implement to create more success in our lives. This week was great with lots of information to help you grow and live the life you want. Enjoy:
